MAICON’s approach to AI offers a practical framework for deciding which tasks to automate and which should remain human. By Lisa Shaw Published on July 31, 2026 The best AI workflows create more time for the work only people can do. That was driven home to me when I spoke with Cathy McPhillips, … Continue reading 4 questions to ask before adding AI to an event workflow
As AI automates workflows, scoring, and orchestration, MOps shifts from system management to business impact. By Moni Oloyede Published on June 25, 2026 The way you’ve used martech tools for years is being replaced. For the past decade, MOps made software useful. CRMs stored data but couldn’t act on it. Marketing automation platforms … Continue reading When AI runs the workflows, what happens to MOps?
Turn scattered inputs into clear campaign strategy by combining CRM data, research and structured prompting into a repeatable system. By Ed Poppe Published on April 10, 2026 Seasonal campaigns can boost sales and deliver a strong ROI. The most successful ones improve with each season. From what I’ve seen, campaigns that bring together … Continue reading A 6-step AI workflow for building better seasonal campaigns
