The latest updates to marketing email reporting and goals, subscriptions and payments, meetings scheduling, call receiving and more. Jen Bergren on February 24, 2023 Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Here’s a list of the latest HubSpot updates: … Continue reading HubSpot’s January 2023 releases: The manager’s guide
Tag Archives: Guide
Maximizing Your E-Commerce Sales: A CRO Audit Guide
Tom Romhanyi | February 1st, 2023 Conversion rate optimization (CRO) is the process of improving your website’s performance by making it easier for visitors to take the desired action. Whether it’s making a purchase, signing up for a newsletter, or filling out a contact form, the goal of CRO is to gain more conversions and … Continue reading Maximizing Your E-Commerce Sales: A CRO Audit Guide
Introducing an in-depth guide to the Agile Marketing Navigator
Download a free ebook containing all you need to know about the Agile Marketing Navigator. Kim Davis on January 30, 2023 “Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman … Continue reading Introducing an in-depth guide to the Agile Marketing Navigator
HubSpot’s December releases: A manager’s guide
HubSpot improves reporting on fiscal year goals and forecasts, internal communication using Slack and mobile devices, and more. Jen Bergren on January 25, 2023 Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Check out the details below. HubSpot Reporting now supports customizable fiscal years, dashboard property … Continue reading HubSpot’s December releases: A manager’s guide
Salesforce winter 2023 release: The business executive’s guide
Enhanced collaboration functionality for engagement/commerce and customer service is included in the latest Salesforce release. Joe Anzalone on January 18, 2023 Salesforce’s Winter ‘23 Release Notes were 700-plus pages long. This business executive’s guide summarizes the new features that, if successfully implemented, can impact your business. Marketing, Loyalty Programs and Customer Service features from the … Continue reading Salesforce winter 2023 release: The business executive’s guide
The Ultimate Guide to Marketing Automation in 2023
The Ultimate Guide to Marketing Automation in 2023 Jessica Wade / 19 Dec 2022 In 2023, the landscape of marketing automation will continue to evolve as new technologies and trends emerge. Businesses should stay ahead of the curve to compete at their best. Now It is time to start planning your marketing automation strategy … Continue reading The Ultimate Guide to Marketing Automation in 2023
A 4-step guide to creating a self-service marketing organization
Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues. Constantine von Hoffman on December 14, 2022 at 12:11 pm | Reading time: 6 minutes Marketing operations teams have a big problem with staff burnout and turnover. Among the many reasons for this is the amount of time spent … Continue reading A 4-step guide to creating a self-service marketing organization
HubSpot’s November releases: A manager’s guide
You can now engage with customers where they are with HubSpot’s WhatsApp integration and protect your marketing email process with Approvals. Jen Bergren on December 14, 2022 The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Also, last month: Marketing emails can now be prevented … Continue reading HubSpot’s November releases: A manager’s guide
HubSpot’s October releases: A manager’s guide
The latest releases allow marketers to grow and retain revenue with customer journey analytics, customize lifecycle stages, and more. Jen Bergren on November 17, 2022 Customer journey analytics, which promises to enable users to grow and retain revenue more effectively, highlights HubSpot’s October releases. The ability to customize lifecycle stages and goals for business-specific success … Continue reading HubSpot’s October releases: A manager’s guide
Why we care about B2C marketing: A guide for marketers
Here’s what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond. Johanna Marmon on November 11, 2022 Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketers must understand the impact … Continue reading Why we care about B2C marketing: A guide for marketers
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