Dynamic Chat enhancements continue, plus landing pages get a facelift. Lindsay DiLemmo on April 12, 2023 Dynamic Chat is at the forefront of Marketo’s March 2023 releases. From minor updates like the introduction of roles and permissions to more major updates like adding inferred attributes, Adobe continues refining Dynamic Chat (see past updates here). There … Continue reading Marketo’s March releases: A manager’s guide
Tag Archives: Guide
Conversational marketing: A guide to a key B2B GTM strategy
Learn how conversational marketing improves customer engagement, accelerates sales cycles and builds relationships with B2B buyers. Stephanie Trovato on April 3, 2023 Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? If your B2B go-to-market strategy doesn’t prioritize delivering a personalized … Continue reading Conversational marketing: A guide to a key B2B GTM strategy
Salesforce spring 2023 release: The business executive’s guide, part 2
A look at recent Salesforce enhancements to Sales and the Customer Data Platform. Joe Anzalone on March 28, 2023 We are seeing one overarching theme in Salesforce’s spring release — simplicity. Users have long requested a more user-friendly interface that doesn’t compromise performance, and Salesforce delivers. In Part 1, I covered new features you should … Continue reading Salesforce spring 2023 release: The business executive’s guide, part 2
HubSpot’s February 2023 releases: The manager’s guide
The latest HubSpot releases for marketing campaigns, lists, mobile app, customer feedback and more. Jen Bergren on March 27, 2023 Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to … Continue reading HubSpot’s February 2023 releases: The manager’s guide
A B2B marketer’s guide to long-form content
Learn how creating and using substantive content for your B2B brand can drive organic traffic and boost sales. Michael Brenner on March 22, 2023 Did you know 87% of marketers said content marketing helped them achieve their company branding goals? Nearly 80% said it helped them build credibility with their target audience. Long-form content, in … Continue reading A B2B marketer’s guide to long-form content
The Essential Guide to White Label Link Building Services
The Essential Guide to White Label Link Building Services White-label link-building services are an excellent way for SEO resellers to scale up and provide more value to their clients. However, they need to be careful in choosing the right partner. The wrong partner can sabotage your entire SEO strategy and cause Google penalties that … Continue reading The Essential Guide to White Label Link Building Services
In-game advertising: A marketer’s guide
With the right strategy, in-game advertising can be a powerful tool for reaching and engaging with today’s gaming audiences. Tim Parkin on March 10, 2023 Video games aren’t just fun. They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with … Continue reading In-game advertising: A marketer’s guide
Salesforce spring 2023 release: The business executive’s guide, part 1
The latest enhancements to Salesforce Commerce, Payments and CMS provide a more user-friendly interface without sacrificing performance. Joe Anzalone on March 8, 2023 The Salesforce Spring ‘23 Release Notes are out, with hundreds of new features. Sounds overwhelming, right? This two-part guide summarizes the 630 pages and the most notable updates. Part 1 covers commerce … Continue reading Salesforce spring 2023 release: The business executive’s guide, part 1
Your essential guide to thriving through a layoff
By Emily Guy Birken March 04, 2023 Several recent waves of high-profile layoffs are an uncomfortable reminder that many of us serve at the pleasure of the companies we work for. Whether you’ve been laid off, are hearing water-cooler whispers about reorganization, or simply want to be prepared, there are a number of steps … Continue reading Your essential guide to thriving through a layoff
Marketing mix modeling: A marketer’s guide
With increased pressure to prove the value of marketing, it’s time to revisit the MMM approach. Jason McNellis on March 2, 2023 Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “triple squeeze,” making everything more expensive. And although marketing budgets, as … Continue reading Marketing mix modeling: A marketer’s guide
Random Posts on
Social Media: Spotlight on the Speed of Change
Re-Segmenting: When Contacts No Longer Fit Into Their Segments
23+ Online Design Tools to Create Perfect Visuals Without Design Know-How
How You’re Wasting Time in Excel (and What to Do About It)
Promotional Marketing Is Effective
Managing Mental Health During The Call Back To Work
Tech layoffs keep coming. Here’s how hiring managers should respond
The 10 most-disruptive companies in AI, outside of the Magnificent 7
6 Straight Content Writing Tips for a Better Blog
