A look at recent Salesforce enhancements to Sales and the Customer Data Platform. Joe Anzalone on March 28, 2023 We are seeing one overarching theme in Salesforce’s spring release — simplicity. Users have long requested a more user-friendly interface that doesn’t compromise performance, and Salesforce delivers. In Part 1, I covered new features you should … Continue reading Salesforce spring 2023 release: The business executive’s guide, part 2
Tag Archives: Guide
HubSpot’s February 2023 releases: The manager’s guide
The latest HubSpot releases for marketing campaigns, lists, mobile app, customer feedback and more. Jen Bergren on March 27, 2023 Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to … Continue reading HubSpot’s February 2023 releases: The manager’s guide
A B2B marketer’s guide to long-form content
Learn how creating and using substantive content for your B2B brand can drive organic traffic and boost sales. Michael Brenner on March 22, 2023 Did you know 87% of marketers said content marketing helped them achieve their company branding goals? Nearly 80% said it helped them build credibility with their target audience. Long-form content, in … Continue reading A B2B marketer’s guide to long-form content
The Essential Guide to White Label Link Building Services
The Essential Guide to White Label Link Building Services White-label link-building services are an excellent way for SEO resellers to scale up and provide more value to their clients. However, they need to be careful in choosing the right partner. The wrong partner can sabotage your entire SEO strategy and cause Google penalties that … Continue reading The Essential Guide to White Label Link Building Services
In-game advertising: A marketer’s guide
With the right strategy, in-game advertising can be a powerful tool for reaching and engaging with today’s gaming audiences. Tim Parkin on March 10, 2023 Video games aren’t just fun. They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with … Continue reading In-game advertising: A marketer’s guide
Salesforce spring 2023 release: The business executive’s guide, part 1
The latest enhancements to Salesforce Commerce, Payments and CMS provide a more user-friendly interface without sacrificing performance. Joe Anzalone on March 8, 2023 The Salesforce Spring ‘23 Release Notes are out, with hundreds of new features. Sounds overwhelming, right? This two-part guide summarizes the 630 pages and the most notable updates. Part 1 covers commerce … Continue reading Salesforce spring 2023 release: The business executive’s guide, part 1
Your essential guide to thriving through a layoff
By Emily Guy Birken March 04, 2023 Several recent waves of high-profile layoffs are an uncomfortable reminder that many of us serve at the pleasure of the companies we work for. Whether you’ve been laid off, are hearing water-cooler whispers about reorganization, or simply want to be prepared, there are a number of steps … Continue reading Your essential guide to thriving through a layoff
Marketing mix modeling: A marketer’s guide
With increased pressure to prove the value of marketing, it’s time to revisit the MMM approach. Jason McNellis on March 2, 2023 Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “triple squeeze,” making everything more expensive. And although marketing budgets, as … Continue reading Marketing mix modeling: A marketer’s guide
HubSpot’s January 2023 releases: The manager’s guide
The latest updates to marketing email reporting and goals, subscriptions and payments, meetings scheduling, call receiving and more. Jen Bergren on February 24, 2023 Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Here’s a list of the latest HubSpot updates: … Continue reading HubSpot’s January 2023 releases: The manager’s guide
Maximizing Your E-Commerce Sales: A CRO Audit Guide
Tom Romhanyi | February 1st, 2023 Conversion rate optimization (CRO) is the process of improving your website’s performance by making it easier for visitors to take the desired action. Whether it’s making a purchase, signing up for a newsletter, or filling out a contact form, the goal of CRO is to gain more conversions and … Continue reading Maximizing Your E-Commerce Sales: A CRO Audit Guide
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