Everything you need to know to prep your clients for the change. CallRail on October 11, 2022 On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). While these changes will benefit the average user without … Continue reading A guide to Google Analytics 4 for marketing agencies
The Complete Guide to SEO and Guest Blogging for Beginners Debraj Chatterjee / 20 Sep 2022 Guest blogging is one of the most effective ways to increase your brand’s authority, reach new customers and rank higher in Google’s search results. With this guide, you’ll learn everything you need to know about beginner guest blogging, … Continue reading The Complete Guide to SEO and Guest Blogging for Beginners
How to decide which marketing tasks can be offshored and which can’t. Spence Darrington on September 19, 2022 The first part of this guide can be found here. In Part I of this article we explored Context vs. Skill as it applies to marketing tasks. Tasks requiring higher levels of cultural context and skills are … Continue reading An incredibly brief guide to shifting marketing offshore: Part 2
Learn the latest improvements to CRM records, dashboard and CMS collaboration, reporting comparisons and workflow actions. Jen Bergren on September 16, 2022 HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow … Continue reading HubSpot’s August releases: A manager’s guide
Guide To Develop A Highly Successful Online B2B Marketplace Slyvia Dougherty / 08 Sep 2022 Many B2B companies are now looking to develop their own online B2B Marketplace with the potential of becoming industry leaders. The internet and technology have taken over businesses and marketing strategies, so it’s logical that any b2b company would … Continue reading Guide To Develop A Highly Successful Online B2B Marketplace
The Ultimate Guide to Conversational AI in 2022 Shane Barker / 08 Sep 2022 AI has been evolving over the years and is becoming more valuable by the day. As a result, plenty of businesses are now investing in AI. AI is being used by businesses to improve customer experience as well as the … Continue reading The Ultimate Guide to Conversational AI in 2022
10 Steps Guide to a Successful Fundraising Event Ariaa Reeds / 29 Aug 2022 There are many ways to raise money, but a reputable fundraising support event is one of the most well-known and engaging means to raise funds and recruit supporters. There is no doubting the careful planning and laborious work that goes … Continue reading 10 Steps Guide to a Successful Fundraising Event
Changes to campaign budget reporting, conversation monitoring and email collaboration. Jen Bergren on August 24, 2022 July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. Here’s a friendly guide to them. Identify over/under budget campaigns The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to … Continue reading HubSpot’s July releases: A manager’s guide
A Beginner’s Guide to Understanding and Building a PaaS Marketing Strategy Sijdah Hussain / 17 Aug 2022 It feels like (August 31, 2022) when the first public PaaS (platform as a Service) named Zimki was launched at EuroOSCON in March 2006. Fontango launched the beta version after finishing its development in 2005. However, when … Continue reading A Beginner’s Guide to Understanding and Building a PaaS Marketing Strategy
A Guide to Optimize PDFs and Boost Your Ranking on SERPs Shaheer Khan / 10 Aug 2022 Unfortunately, many people ignore PDF files in their on-site strategies. This is one of the worst mistakes that they make. This is because there is a lot of potential in optimizing PDF documents. Well, PDF files often … Continue reading A Guide to Optimize PDFs and Boost Your Ranking on SERPs
