Matt RawlingsOctober 12, 2015 For the self-motivated, ambitious individual; starting your own business is the ultimate goal. Becoming your own boss and going it alone is a risk, but as with any walk of life, with risk comes reward. Small business owners are the life blood of the economy. According to U.S census bureau data, … Continue reading The Step-By-Step Small Business Start Up Guide
Want to target an audience that’s already interested in your service offerings? Contributor Tamar Weinberg explains how to identify and capture your competitors’ customers. Tamar Weinberg on October 9, 2015 Turning your competitor’s customer into your own is a game of love, war and strategy. To do it effectively, you need to capture their attention … Continue reading Stealing Your Competitor’s Customer: A Step-By-Step Guide
Ty RothsteinOctober 9, 2015 Finding the most effective strategy to increase sales is difficult for every business. As you read this, there are hundreds of thousands of sales teams and entrepreneurs around the world trying to find a better way to increase sales for their business. Fortunately, site overlays, or what is more commonly referred … Continue reading The 5 Point Guide to More Leads, Social Fans, and Sales With Coupon Pop
Torri MylerOctober 9, 2015 It’s safe to say that social media changed the face of digital marketing. Before the arrival of platforms like Facebook or Twitter, brands couldn’t imagine being able to build such close relationships with their audiences or have real-time conversations with customers all over the world. The key to leveraging your presence … Continue reading A Guide To Social Listening For Improving Your Marketing Strategy
Gyles SewardOctober 9, 2015 Identify What Could Be Impacting your CRO CRO is about coming up with an effective strategy to have a positive impact on your conversion numbers. It is based on diagnosis, theory and testing. Read about the basics of CRO in part one – here. To start with, try to picture your … Continue reading What is Conversion Rate Optimization? A Beginner’s Guide to CRO Testing – Part 2
Gyles SewardOctober 8, 2015 Conversion rate optimization is about how you ensure that visitors to your site carry out the task that you set out for them. Conversion is simply getting your visitor to take an action which you have as a goal. This could be a variety of things – signing up for your … Continue reading What is Conversion Rate Optimisation? A Beginner’s Guide to CRO Testing
Nathan SikesSeptember 30, 2015 When Facebook introduced carousel ads for the first time last year, the social media marketing community was abuzz with the possibilities. Now, 15 months after its introduction, it’s time to take stock: how have carousel ads changed the way marketers use Facebook, and how can you use them to ensure maximum … Continue reading Your In-Depth Guide to Using Facebook Carousel Ads
Tanya KnowlesSeptember 29, 2015 Have you been hearing about Periscope lately? I bet you have! And if you didn’t hear about Periscope you’ll have heard about Meerkat. This is a beginners guide to Periscope, written to help you get started and to add another channel into your marketing mix. What is Periscope? Periscope is a … Continue reading Beginners Guide To Periscope
Warren KnightSeptember 28, 2015 Whilst some social media “experts” might suggest that there is no social media etiquette, I would have to disagree. I was contacted by LBC through a Twitter DM a couple of week ago, to go speak with them on their Saturday night radio show. The topic of conversation was surrounding the … Continue reading The “How-to” Guide of Social Media Etiquette
Jeniece PrimusSeptember 27, 2015 Video marketing is creating a lot of buzz these days, seemingly as a result of a few big trends rising at the same time. First, smartphones, tablets and screens of all kinds have mushroomed in recent years. Second, wifi has become almost ubiquitous, making it easier and cheaper to consume more … Continue reading Video Marketing Cheatsheets: Your Guide to the Top Video Marketing Options
