Deb Lee — February 5, 2017 Follow @DAllisonLee— February 5, 2017 Have you created a blogging guide for your small business blog? Why do you need one? At first glance, blogging may seem to require little effort. Just sign up for WordPress, get a hosting company, grab a nice skin (or theme) for your blog, … Continue reading Create a Blogging Guide for Your Small Business Blog
Alex Birkett — February 2, 2017 — February 2, 2017 A large part of landing page optimization is focusing your visitors’ attention on what matters. There are many design theories on how exactly to do that. Most will include using what is known as a visual cue to direct attention towards a desired object. Visual … Continue reading A Digital Marketer’s Guide to Visual Cues
Payton Travis — February 1, 2017 — February 1, 2017 Ever wish you could transform yourself into a doe-eyed deer? What about giving yourself a permanent flower crown? If the answer is yes, meet Snapchat. Brands, businesses, and people all over the world have become engulfed in the world of snaps, filters, and disappearing content. … Continue reading Snap Your Way to Success – A Guide for Beginners
Aashish Sharma — January 27, 2017 Follow @ineedseo— January 27, 2017 Search Engine Optimization (SEO) is the process of making your website more visible to your intended traffic base. For your website to rank well on the top search engines, you must have the best SEO practices. Google is by far the leading search engine … Continue reading Top 5 Actionable SEO Guide For Your Website in 2017
Dan Shewan — January 28, 2017 — January 28, 2017 In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, search volume can be equally important – especially for SEOs. In today’s post, … Continue reading The Beginner’s Guide to Keyword Search Volume for Marketers
Sahail Ashraf — January 28, 2017 Follow @Talcontent— January 28, 2017 Twitter has been busy recently. New longer tweets are now available and the platform is getting stronger and stronger. Twitter Moments could well be the biggest ‘undiscovered’ or underused feature on the platform right now. Brands are seemingly aware of it, but still aren’t, … Continue reading Twitter Moments For Brands: A Quick ‘How To’ Guide
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising. Justin Freid on January 27, 2017 One out of every 20 searches on Google is health-related. That means that many of us are heading to Dr. Google before heading to see … Continue reading The essential guide to pharma SEM
Christopher Moore — January 26, 2017 Follow @cjmoore— January 26, 2017 When you’re creative and resourceful enough to have made products you can sell for a profit, you’re already on a good track. But what happens when you need to take pictures of them for your website? Are you confident you can take good enough … Continue reading A DIY Guide to Product Photography for the Resourceful Entrepreneur
Jesse Boskoff — January 23, 2017 Follow @jesseboskoff— January 23, 2017 Pinterest is one of the most visually oriented social networks, making it a powerful tool for increasing brand visibility and promoting new products. If you’re already using the platform to tell your company’s story and engage with your audience, Pinterest ads can help you … Continue reading A Quick Guide to Pinterest Ads in 2017
Ji-A Min — January 20, 2017 — January 20, 2017 You’re hiring a new employee and you’ve done the hard work of attracting, prescreening, and shortlisting your candidates. Now for the last crucial step in the process: how to conduct an interview. Figuring out how to interview candidates the right way can be stressful and … Continue reading How To Conduct An Interview In 6 Simple Steps: A Pocket Guide
