By Joydeep Bhattacharya November 24th, 2017 The way businesses operate has undergone a sea change in the past decade. Earlier, it was all about the needs of the company. Now, the demands of the audience are taken into consideration as well. Why? To establish a better relationship with them and convert them into loyal customers. For … Continue reading The Complete Guide To Create Your Own Social Media Strategy Map
Robert Katai — November 22, 2017 — November 22, 2017 Launched more than one year ago as an answer to the already popular Snapchat, Instagram Stories marked a new step in the evolution of social media content publishing and of course, of content marketing and advertising. There was no indication at first that Stories would … Continue reading A Step-by-Step Guide to Instagram Stories Ads Campaigns
Devon Smiley — November 21, 2017 Follow @devonmsmiley — November 21, 2017 There are usually two schools of thought when it comes to negotiation. The first says “No! Don’t ask…you should just be grateful for what you’re getting.” And the second has the rallying cry of “Go for it! Take them for all they’ve got!” … Continue reading Quick Guide: When Can You Negotiate?
Garry Grant — November 20, 2017 Follow @seoinc — November 20, 2017 In the early days of the web, ranking in Google was easy – you just threw keywords in the meta description, and you ranked for those keywords, regardless of whether or not your website was relevant to them. Nowadays, ranking well in the … Continue reading A Step-by-Step Guide to Analyzing the Competition’s SEO Efforts
Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy. Jacob Baadsgaard on November 17, 2017 Whether you’re new to paid search or an old pro, one of your biggest challenges is figuring … Continue reading How to steal the competition’s best keywords: A 3-step guide
Andrew Lolk — November 15, 2017 Follow @andrewlolk — November 15, 2017 Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can reap the rewards for months, if not years to come. Black Friday PPC is different. You have 24 hours … Continue reading Ultimate Guide to Dominating Black Friday PPC in 2017
Michael Quoc — November 6, 2017 Influencer marketing is a powerful tactic for all kinds of businesses, generating a return of $ 6.50 in revenue for every $ 1 spent. But by the looks of it, e-commerce brands are especially positioned to get the most out of influencer marketing to reach new customers and … Continue reading A Guide to Influencer Marketing for E-commerce Brands
Valeria Lopez — November 3, 2017 — November 3, 2017 If you’re looking for a beginner’s guide to setting up Google Analytics, then you’ve come to the right place. In this blog, we will show you the basic setup you will need to run a successful Google Analytics account. Please note that this is only … Continue reading A Step-by-Step Guide to Google Analytics Setup
Ryan Eldridge — November 2, 2017 — November 2, 2017 Unpleasant name, unparalleled results Let’s be frank. The first image that comes to mind when you hear ‘squeeze page’ is probably not pretty. Flashing arrows, brightly colored text, and copy that attempts to trick visitors into giving up their email have been overused and are … Continue reading The Ultimate Guide to Conversion-Focused Squeeze Page Design Backed By Science
Pankaj Narang — November 1, 2017 — November 1, 2017 Twitter offers brands a great opportunity to reach and engage with a large audience and increase brand popularity. When it comes to analyzing and understanding the efforts of your Twitter marketing strategy, there is a lot you need to know. There are plenty of twitter … Continue reading A Complete Guide To Twitter Analytics For Marketers
