Andre Oentoro — October 24, 2017 Follow @breadnbeyond — October 24, 2017 Animated explainer videos are the go-to promotion tool for start-ups. They’re very effective at selling a product and increasing conversion rates. This is exactly why companies from all over the world like them: They work and they look awesome on websites and Kickstarter … Continue reading The Start-Up’s Guide to Making an Explainer Video That Sells
Rahis Saifi — October 17, 2017 Follow @57rahis— October 17, 2017 There are plenty of articles out there about how running a business can ruin your personal life, but not much about how your personal life can affect your business if you are the entrepreneur. When running a company, it’s especially difficult to find a … Continue reading A Guide: 9 Ways Your Personal Life Can Affect Your Startup
Andrew Gazdecki — October 17, 2017 Follow @biznessapps — October 17, 2017 We have officially entered the holiday season! October through January is filled with holidays from Halloween to New Years. As a small business, you can take advantage of this joyful time by taking your marketing efforts to the next level. There are many … Continue reading The Holiday Marketing Guide For Small Businesses
Patrick Whatman — October 17, 2017 Follow @mrwhatman — October 17, 2017 We all have that friend who refused to join Twitter, doesn’t update LinkedIn, and deleted their Facebook account. They’ve decided that social media just isn’t for them, and they don’t care that the rest of the world doesn’t agree. They’re not listening. That’s … Continue reading A Beginner’s Guide to Social Listening
Irene McConnell — October 17, 2017 — October 17, 2017 To help you head into next year fully prepared, this week I’m uncovering the major strategic job trends which have shaped 2017. This article will look at job trends of 2017 from a strategic perspective and will be of value to senior business decision-makers – … Continue reading Executive’s Guide To Top Job Trends Of 2017 (Hint: Technology Is Playing A Huge Role)
Paul Mosenson — October 9, 2017 Follow @nusparkmktg — October 9, 2017 geralt / Pixabay Wherever marketers turn these days data targeting rears its head, and when it comes to media buying this also applies. It’s no longer a simple matter of deploying “data,” however; we now have 1st, 2nd and 3rd party data we … Continue reading A Media Buyer’s Guide to 1st, 2nd, & 3rd Party Data Targeting
Robbie Richards — October 5, 2017 — October 5, 2017 One of the biggest challenges faced by marketers today is the struggle to produce engaging content. This has led to some wide variation in content strategies, partially influenced by the ever-changing search algorithms and their attempt to filter out low-quality content. Some brands have gone … Continue reading How to Make an Interactive Infographic (A 6-Point Guide)
Aashish Sharma — October 2, 2017 Follow @ineedseo — October 2, 2017 When you subscribe to receive newsletters from your favorite blog or promotional e-mails from your favorite brand, you give that person or company permission to send you e-mails. The sender of the e-mail then becomes responsible for giving you what you subscribed for: … Continue reading The Ultimate Guide to Email Marketing For Small Business
Greetje den Holder — September 29, 2017 Follow @GdenHolder — September 29, 2017 Blogging has never been more important for businesses. Natalie Mootz lists six reasons for this: As much as ninety percent of organic search traffic to a business website can come through its blog. Fifty-two percent of B2B businesses say that blogs are … Continue reading How to Write Killer Blog Headlines – The Ultimate Guide
Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer. Tom Demers on September 28, 2017 With Google’s continued focus on user experience and engagement metrics in recent algorithm updates, it’s become even more important for … Continue reading The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)
