By Dave Brock, Published November 10, 2014 Just when I think I’ve gotten the worst possible cold prospecting call and that nothing else could be worse, some sales person proves me wrong. Today, I got a call from someone selling “promotional items.” I answered the phone and get this over the top with enthusiasm greeting. … Continue reading “I Don’t Want To Listen, I Have A Great Deal For You!”
Tag Archives: great
How To Ruin A Great Customer Experience
By Dave Brock, Published November 8, 2014 I took my car in to be serviced the other day. The dealership has done a fantastic job in designing a great customer experience. I made my appointment online, it was easy to choose a time that was convenient for me. The day before they sent me a … Continue reading How To Ruin A Great Customer Experience
6 Components Of A Great SMS Marketing Campaign (Infographic)
By Matt Baglia, Published November 6, 2014 SMS marketing is exploding with popularity all over the world due to it’s ease of use and effectiveness. As more and more marketers begin to adopt this new stream, many don’t take the time to research and understand the best practices of text message marketing that may ultimately … Continue reading 6 Components Of A Great SMS Marketing Campaign (Infographic)
Why Your Marketing Content Needs Great “Curb Appeal”
By David Dodd, Published November 4, 2014 If you’ve ever sold a house, your real estate agent probably talked with you about the importance of curb appeal, and he or she may have suggested that you do some things (prune the landscaping, paint the trim, etc.) to improve your home’s curb appeal. Curb appeal is … Continue reading Why Your Marketing Content Needs Great “Curb Appeal”
Be True To Yourself: Three Ingredients For Growing A Great Brand
By Patrick Orr, Published November 1, 2014 As marketers, we tend to measure our brand through the eyes of our customers, then model our culture after their vision. This is a backwards approach to brand building that strays brand leaders down a winding path of chasing the next sale and pandering to every … Continue reading Be True To Yourself: Three Ingredients For Growing A Great Brand
Great Design: An Expense or Investment?
By Alex Charalambous, Published October 31, 2014 Design plays an instrumental role in driving business success. But it’s often difficult for marketing managers to convince C-Suite leadership of the importance of good design. Design is an investment in innovative thinking—branding and communication that creates value through competitive advantage, customer trust and market share—ultimately increasing profitability. … Continue reading Great Design: An Expense or Investment?
The Key Ingredients To A Great Lead Generation Form
By Jake Baadsgaard, Published October 29, 2014 Two Key Acronyms to Keep in Mind When it comes to lead generation and search engine marketing, you need to remember two key acronyms: KISS – Keep it Simple Stupid: and SEO – Search Engine Optimization Less is More It’s also important to take note, when designing a … Continue reading The Key Ingredients To A Great Lead Generation Form
Great Content Marketing Copy – 4 Lessons Learned From Poetry Slammers
By Francesca Zadra, Published October 27, 2014 Poetical Prose Can Show The Way To Great Content Marketing Copy Excellent poetry can captivate an audience instantly and leave a lasting impression. This ethos is equally applicable to content marketing prose. In fact, we can see many commonalities in regards to the arrangement of poetry and content … Continue reading Great Content Marketing Copy – 4 Lessons Learned From Poetry Slammers
Running Down Your Online Marketing Dream With Great Infographics
Just recently I read a post which referred to online content marketing as a combination of “Art & Science” and the more I thought about that comparison, the more I realized that it is so true. After all, to be effective at content marketing you have to pay attention to technology. The principles of SEO, … Continue reading Running Down Your Online Marketing Dream With Great Infographics
8 Reasons Why a Webinar is a Great Marketing Tool
Webinars are taking the digital marketing world by storm. Also known as web conferencing, webinars are services that allow real-time, multicast video conferencing or audio conferencing events to occur even when participants come from remote locations. These are made possible through online technologies like TCP/IP. Some great examples of oft-cited webinar services include Google Hangouts, … Continue reading 8 Reasons Why a Webinar is a Great Marketing Tool
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