Andrew Paul November 20, 2014 Question: Are you ready for the holidays yet? Answer: If you’re not, you should be, because your competition probably is. Being prepared with a holiday email marketing program should be at the top of your to-do list. As with most businesses, email marketing plays a huge role in your … Continue reading Great Holiday Email Marketing Ideas And Tips
Stephanie Ashton November 17, 2014 With the holidays fast approaching, customers have already begun preparing their shopping lists and checking them twice. However, amidst the holiday hustle and bustle, shopping can sometimes be regarded as a chore, with friends and family making the yearly trek to their neighborhood malls, or spending hours carefully selecting the … Continue reading Give the Gift of Great UX: 3 Ways to Turn Holiday Shoppers into Year-Round Customers
By Shelby Clarke November 15, 2014 We all know the important role social media plays in good marketing. A lot of time is spent organizing important posts and managing social media. Our audience is online, so we need to be, too. But how much time do we spend on the details – things like our … Continue reading Four Big Name Brands with Great Social Media Cover Images
By Dave Brock, Published November 10, 2014 Just when I think I’ve gotten the worst possible cold prospecting call and that nothing else could be worse, some sales person proves me wrong. Today, I got a call from someone selling “promotional items.” I answered the phone and get this over the top with enthusiasm greeting. … Continue reading “I Don’t Want To Listen, I Have A Great Deal For You!”
By Dave Brock, Published November 8, 2014 I took my car in to be serviced the other day. The dealership has done a fantastic job in designing a great customer experience. I made my appointment online, it was easy to choose a time that was convenient for me. The day before they sent me a … Continue reading How To Ruin A Great Customer Experience
By Matt Baglia, Published November 6, 2014 SMS marketing is exploding with popularity all over the world due to it’s ease of use and effectiveness. As more and more marketers begin to adopt this new stream, many don’t take the time to research and understand the best practices of text message marketing that may ultimately … Continue reading 6 Components Of A Great SMS Marketing Campaign (Infographic)
By David Dodd, Published November 4, 2014 If you’ve ever sold a house, your real estate agent probably talked with you about the importance of curb appeal, and he or she may have suggested that you do some things (prune the landscaping, paint the trim, etc.) to improve your home’s curb appeal. Curb appeal is … Continue reading Why Your Marketing Content Needs Great “Curb Appeal”
By Patrick Orr, Published November 1, 2014 As marketers, we tend to measure our brand through the eyes of our customers, then model our culture after their vision. This is a backwards approach to brand building that strays brand leaders down a winding path of chasing the next sale and pandering to every … Continue reading Be True To Yourself: Three Ingredients For Growing A Great Brand
By Alex Charalambous, Published October 31, 2014 Design plays an instrumental role in driving business success. But it’s often difficult for marketing managers to convince C-Suite leadership of the importance of good design. Design is an investment in innovative thinking—branding and communication that creates value through competitive advantage, customer trust and market share—ultimately increasing profitability. … Continue reading Great Design: An Expense or Investment?
By Jake Baadsgaard, Published October 29, 2014 Two Key Acronyms to Keep in Mind When it comes to lead generation and search engine marketing, you need to remember two key acronyms: KISS – Keep it Simple Stupid: and SEO – Search Engine Optimization Less is More It’s also important to take note, when designing a … Continue reading The Key Ingredients To A Great Lead Generation Form
