Dan ShewanFebruary 2, 2015 Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it. Of course, … Continue reading 21 Tips for Writing Great Ad Headlines
Emily KonouchiFebruary 2, 2015 The equation is simple enough for someone with the worst math allergy to understand: Email list growth = business growth. And at the risk of triggering a math sneeze, the numbers back it up – The ROI of email is 4,300 percent (Source: Direct Marketing Association), and it converts at a rate 3x higher than social … Continue reading 3 Proven Ways To Turn Great Content Into A Skyrocketing Email List
Julia Christian-EdwardsJanuary 28, 2015 Information overload. Infobesity. Infoxication. Whatever you call it, at some stage or other, we’ve all been there – sat in front of a data set so big or a report so heavy in detail it’s impossible to digest. At FreshMinds, a significant part of what we do is gathering data or … Continue reading 4 Great Examples of Data Visualisation in Action [Infographic]
Gyles SewardJanuary 28, 2015 Google hasn’t changed what it has said are best practices to achieve SEO success over the years; what it has done is penalise people harder and harder that haven’t listened. To get to the top of Google and stay there, businesses must offer the best experience to their visitors. But how … Continue reading Five Great Free SEO Tools
Ask yourself, as a professional seller, do you listen? I mean, do you really listen? Before you respond, buyers do not think so. Each year Forrester, in their Executive Buyer Study, ask the question Thinking of a typical meeting with your vendor sales team (or person) how would you characterise their interactions? The data is … Continue reading First Steps, Part Three – Becoming a Great Listener
Tamara McClearyJanuary 4, 2015 What does it require to take your business or personal life from Good to Great? I have found in my research and experience the same traits that create a great personal life also create a powerful business life. What’s good for you personally is good for your business as both are … Continue reading Good To Great: Creating Core Values In The Relationship Economy
Irfon Watkins January 2, 2015 2014 has been a great year for ad tech. Brands are beginning to understand and invest in programmatic, and better data and increased transparency has continued to fuel digital ad spend. We’ve been fortunate to be a part of this exciting time of the ad tech industry – we’ve learned … Continue reading It’s a Great Time to Work in Ad Tech
Business.com December 31, 2014 In 2014, we’ve published hundreds of articles chocked full entrepreneurial advice. From handling small business finances to marketing dos and don’ts, we’ve made it our goal to keep you at the top of your entrepreneurial game. But practicing all of the pieces of advice from 2014 is nearly impossible. That’s … Continue reading 10 Great Pieces Of Entrepreneurial Advice From 2014
Shelby Clarke November 21, 2014 An engaging social media post can have a major impact on your brand’s visibility. Think Oreo’s “You can still dunk in the dark” tweet during last year’s Superbowl. When posts (whether on Twitter, Facebook, YouTube, etc.) go viral, you get incredible bang for your marketing buck. But creating engaging posts isn’t … Continue reading 7 Free Tools to Help You Design Great Images for Social Media Posts
Social media evolved from mere fad status to one of the most effective online marketing tools available for businesses of all sizes, industry and targeted demographics. Up to 92% of marketers are using social media marketing and claimed that it helped their business in 2014 in various ways including significant increases in website traffic. Now, more … Continue reading Overview of the 3 Great Social Media Management Tools
