By Megan Brenig, Published October 17, 2014 Recovering after a media or brand crisis can be a make it or break it moment. Some businesses handle crisis well, some take precautions and learn from previous mistakes, and some will freeze and fail. Recovery potential and duration vary based on several different factors: the scale of … Continue reading 3 Shining Examples of How Great PR Can Conquer All
by Evan VanDerwerker October 17th, 2014 Whether you’re planning to hire an agency to boost the search rankings of your website or you’re interested in learning to do it yourself, you will quickly find that there is a seemingly-unlimited amount of information related to the practice of search engine optimization. Needless to say, quantity isn’t … Continue reading Great Online Resources for Learning SEO
By Christopher Brown, Published October 9, 2014 The way customers are treated by your company is a direct reflection of your company culture. If you have a culture based on fear and mistrust, customers will experience the ramifications. Have you ever felt like you were being treated like a criminal for returning a product … Continue reading 3 Traits A Company Culture Must Have To Create Great Customer Experiences
By Lee Traupel, Published October 9, 2014 In today’s media drenched, smartphone always on world smart content is the lifeblood your business. Smart content is visual, informative, topical and written so it resonates with and engages your customers, with built in calls to action that don’t get in the way of your brand messaging. Make … Continue reading Great Content Is Embedded In Your Business DNA – Finding and Sharing It
In the battle for brand supremacy, awareness is crucial. It is because of this that so many big businesses take great pains to make sure their branding is present everywhere their consumers might be. Head to the supermarket, the bus stop, the big game, the local pub, or the television and you’re bound to see … Continue reading Four Great Ways to Rethink Mobile Marketing for Small Business
What is your favorite email marketing solution right now? What is the reason you chose it over similar services? 1. StreamSend I like making everything into one simple stream — my brain hurts when I have to juggle too many platforms. StreamSend understands that and combines my need for having a social media component with my email … Continue reading 11 Great Email Marketing Solutions
A B2B website will always take up a large proportion of a marketing budget and for good reason. It’s crucial that sufficient resources are invested into a site that is geared to improve lead generation. First impressions count, a site visitor only offers a 3 – 7 second window to get their attention before bouncing off-page and … Continue reading Best Practices For Great B2B Website Lead Generation
Design by maher berro So, you want to re-design your home page. You want it to look sharp so you can wow your visitors, but you also need it to function properly and — most importantly — convert. I mean, what’s the point of this whole website thing if you’re not converting your visitors into … Continue reading 5 Key Points To A Great Looking, Converting Home Page
Congratulations! You’ve taken the plunge and decided to start an online community. Hopefully your next step is to focus on growth and retention. To do that, you need to get your community out there by promoting. Read on for seven easy ways to do just that! 1. Create a Short Video Create a short video … Continue reading 7 Great Tips for Promoting Your Online Community
I mentioned earlier this year in an email trends video that responsive email design is just email design. I have spent a lot of time talking about and implementing the basics of responsive design, when I really want to discuss all the tactics required to create an awesome customer experience. After all, the only reason … Continue reading Think Beyond Just Responsive Design for a Great Customer Experience
