Callum Coard January 25, 2021 Custom labels in Google Shopping allow you to add filters to individual products in your feed, which you can use to manage campaigns, optimise bids and customise reports for better performance. Out of the box, Google Shopping doesn’t give you much control over which products show in your ads but … Continue reading How to Use Custom Labels in Google Shopping
Pam Aungst January 22, 2021 Google Analytics is the “web analytics reporting offered by Google that tracks and reports website traffic” and “lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.” And while many may be familiar with using some of the pre-existing reports available, … Continue reading Create a Custom Report in Google Analytics
Erika Giles January 21, 2021 Google Search Console is a free and powerful SEO tool that becomes even better when you integrate it with your marketing software. Your integration with Google Search Console makes it easy to adjust your content strategy by providing you with excellent insights into the most important engagements occurring on your … Continue reading How to Make the Most of Google Search Console With Your Marketing Software
Mihai Serban January 14, 2021 Dynamic remarketing is an automated ad format on Google’s Display Network that allows you to re-engage with previous visitors, based on the pages they visit, without manually creating hundreds of ads. This is perfect for brands with large websites that want to tempt users back to specific product or service … Continue reading Everything You Need to Know About Google Ads Dynamic Remarketing
Austin Perron January 11, 2021 Raise your hand if you’re in the 50% of business owners who have claimed their Google My Business (GMB) listing, entered the required address information, waited the interminable period for the verification PIN to come through the mail, and then moved on to the next high-priority item on your to-do … Continue reading 5 Features of Google My Business You Should Be Using
Dildeep Singh January 8, 2021 Do you want to know more about how to brand your business? If so, you’ve likely considered using paid advertisements such as Google Ads. One of the most important questions to ask yourself when considering using this ad platform is – how can Google Ads help you advance your business? … Continue reading How Can Google Ads Help You Advance Your Business?
Gaby Alexander January 2, 2021 The very first benefit of Search Engine Optimization is that it provides an elaborate insight into the performance of our competitors. It enlightens us on what is transpiring in the domain and where the loopholes of our competitors lie, so that we can optimize our websites and fill in the … Continue reading The Role of Google Analytics in Scaling Small Businesses
David Hunter December 31, 2020 Fully optimize your Google My Business listing to boost local search using post best practices Posting to your Google My Business page is key for local search engine optimization. By using all of the Google My Business (GMB) features — which include posts (formatted similarly to a social media feed) … Continue reading Google My Business Posts: Take Your Small Business Marketing a Step Further
Moss Clement December 30, 2020 What is Google Discover? To some, Discover is a new buzz word. But the Google app feature is an incredible content marketing tool you should be using. Why? We will address the “Why” in a moment below. However, in the fourth quarter of 2016, Google published that they were updating … Continue reading 12 Easy Ways to Optimize for Google Discover Feed
Jon-Mikel Bailey December 19, 2020 I was talking to Karl Hindle, our CEO and resident SEO nerd, about the latest Google Core Algorithm update. My concern was whether or not our clients would be affected by this update. His answer confirmed what I suspected, “if you’re doing white-hat SEO, these updates rarely hurt and often … Continue reading Google E-A-T, Link Building, and SEO’s Future
