Michael Ugino December 18, 2020 We’ve always known product reviews are important for building customers’ trust, but research shows they’re now more important than ever. 81% of consumers say a company’s trustworthiness matters more in 2020 than it did in 2019. To build shoppers’ trust, they need to be able to findall those great product … Continue reading The New Seller’s Guide to Google Shopping Reviews
William Harris December 11, 2020 In a 2018 report, Adthena discovered that Google Shopping ads drove 76.4 percent of retail search ad spend. With that in mind, here’s some good news: On April 21st, 2020, Google made Google Shopping free for merchants in the U.S. in response to COVID-19, and by mid-October of 2020, Google … Continue reading How to Sell on Google Shopping: 6 Best Practices
Google Shopping Paves The Way For Non-Retail Brands by Laurie Sullivan @lauriesullivan, December 10, 2020 Google Shopping has been a platform for retailers to bring products online in an ecommerce-type store, but during the Search & Performance Insider Summit on Thursday, Nico Bryant-Aguilar, head of group marketing at Nurx, told virtual attendees how the telemedicine … Continue reading Google Shopping Paves The Way For Non-Retail Brands
Kristen McCormick December 5, 2020 You already know that having a presence on Google is a must—especially for local businesses. You may also know that there are three entities you can optimize to show up higher in Google’s search results: your website, your paid ads, and your Google business listing. What you may be less … Continue reading 4 Search Trends That Make Your Google Listing More Important than Ever
Pam Aungst November 19, 2020 Google My Business is a “free tool that allows you to promote your Business Profile and business website on Google Search and Maps.” Through your Google My Business account, “you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with … Continue reading Google My Business is Testing a New Call History Feature
Broad match keyword suggestions will start surfacing in Recommendations Ginny Marvin on November 16, 2020 Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said … Continue reading Google Ads wants advertisers to give broad match another shot
Brett McHale November 8, 2020 The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude of other responsibilities to worry about. Keeping up with rapidly shifting industry requirements through a pandemic alongside the demanding day-to-day can leave many entrepreneurs too exhausted or stretched thin to … Continue reading 10 Expert Tips to Optimize Your Google Local Advertising
Daniel Hopper November 5, 2020 With over 90% of the search engine market, it is important for businesses that they are easily found through Google searches. Google has made it easier for businesses to rank on their search engine by introducing Google My Business. Optimising your Google My Business profile will improve your rankings through … Continue reading How to Use Google My Business to Improve Your Local Search Ranking
Pam Aungst November 4, 2020 You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing efforts. As Digital Marketer states, tracking the ROI from your marketing campaigns can “[transform] … Continue reading How to Set Up Google Analytics Campaign Tracking
Ariana Gross November 2, 2020 Imagine this: you’re craving Chinese really bad. Thankfully for you, your friend knows the perfect place: a Chinese takeout place that opened up downtown! Unthankfully for you, they don’t know where it’s located, the prices, or any of it. So they use the golden phrase, “Google it.” When you do … Continue reading Google My Business, Are You Using It to Your Benefit?
