By Tommy Landry, Published November 3, 2014 After working with Google AdWords for over a decade, I’ve seen many changes rolled out to their user interface. It seems they make an update nearly every week. Earlier this year, they made a nomenclature change to how data is reported on an account’s AdWords conversion rate. In … Continue reading Which Google AdWords Conversion Rate Should You Be Tracking?
“Don’t be evil” isn’t even Google’s actual mission statement. By Chris Gayomali “Don’t be evil” was never part of Google’s mission statement, but the motto has been something of a guiding light for the company as it expanded from a tiny search engine into a $380 billion firm specializing in everything from robotics to … Continue reading Google Didn’t Actually Say It Was Ditching “Don’t Be Evil”
by Laurie Sullivan, November 02,2014 Adding descriptions or text to images in social sites like Pinterest provides detail, allowing a brand’s data feed to more closely match the intent of the consumer. In Pinterest, Rich Pins allows brands to serve ads based on product information such as real-time pricing, available stock, and direct links … Continue reading How Pinterest Rich Pins Becomes Google AdWords 2.0
By Louis Foong, Published October 31, 2014 As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. Even if you are not doing the search engine optimization (SEO) work yourself, it is still useful to know. How has Google changed … Continue reading SEO Rank Correlations and Google Ranking Factors 2014 (Infographic)
Direct Marketing News, Wednesday, October 29, 2014 As Google’s new Inbox email app hits beta, marketers are exploring what the new inbox organization tool will mean for their strategies. Various email marketing executives spoke with Direct Marketing News about the new product and revealed that they are impressed with the new platform. Most of the … Continue reading Marketers Look Forward to Google Inbox
by Joydeep Bhattacharya October 31st, 2014 Forget about the days when you are only given an option to search information from a database of people and places stored in Google’s server. How about exploring places and events in real time? Does this sound interesting? With Telepresence sharing, you can control Google’s mobile robots that can … Continue reading Telepresence Sharing – The Next Big Innovation in Google Search #future
Losing the social network means Glass users will have to wait for a third-party app to fill the void. By Peter Wade When wearing Google Glass, you can take an eye exam, answer your door without leaving the couch, and even become clinically addicted to the hardware, but if you want to tweet with Google … Continue reading Twitter Pulls Its Google Glass App
Ads run across Google’s in-app display network. Ginny Marvin on October 24, 2014 Google has added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can be targeted in AdWords to people who have made in-app purchases through the Play Store. Recently Google … Continue reading Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases
Merchants can display the Google Trusted Stores badge on secure pages. Ginny Marvin on October 24, 2014 Earlier this month, Google said it was actively working on a fix for Trusted Stores merchants to be able to display the program’s badge on secure pages. Google began notifying merchants enrolled in its e-commerce verification program that … Continue reading Google Trusted Stores Is Now HTTPS Compatible
By Jason Bowden, Published October 25, 2014 The Google DoubleClick (DFP) Optimization is helping digital advertisers empower their ad campaigns. Every ad campaign should be unique and must address every publisher’s marketing needs. Google offers a new advertising engine through its DoubleClick (DFP) Optimization technology that helps to empower advertisers to create, build and manage … Continue reading Google DoubleClick (DFP) Optimization Ads Empowerment
