Rolling out of beta this week, the search engagement ad is the latest in Google’s app promotion ad formats. Ginny Marvin on December 10, 2014 Earlier this year, Google introduced app promotion ads on search, display and YouTube. In an AdWords livestream event today, the company announced the app engagement ads in search are … Continue reading Google Rolling Out Search App Engagement Ads With Deep Linking
Tag Archives: Google
SEO Holiday Guide (Part 2)
Eric Seal December 9, 2014 Last week, we introduced you to the SEO Holiday Gift Guide, or, basically, what you can do for Google this Holiday season. We covered the basic gifts your site can present to Google to make the search engine happy. Fresh content, title tags & meta descriptions, a sitemap, robots … Continue reading SEO Holiday Guide (Part 2)
Are Google Plus Followers Important?
Ben Fisher December 7, 2014 What is the Value of a shirtless dancing Google plus follower? What if I told you that I could get you 250 brand spanking new followers on google plus for five dollars? Well I am sad to report, you can. I will embed the post at the bottom of this … Continue reading Are Google Plus Followers Important?
4 Google Chrome Extensions For Digital Marketers
Hey digital marketers, do you use Google Chrome? Then check out contributor Steve Olenski’s list of useful Chrome extensions. Steve Olenski on November 24, 2014 Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top … Continue reading 4 Google Chrome Extensions For Digital Marketers
Measure What Matters Most – A Think With Google Guide for Marketers
By Chel Wolverton, Published November 14, 2014 Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “Measure What Matters Most“, drives home the point of improving outcomes by focusing … Continue reading Measure What Matters Most – A Think With Google Guide for Marketers
Google+ Makes It Easier To See Your Mentions
Now desktop users can see all mentions of a page or personal profile without checking notifications. Martin Beck on November 13, 2014 Active Google+ users now have a handy new tool — a Mentions tab that displays all + mentions of a personal profile or page. Previously, Google+ mentions were only accessible in the … Continue reading Google+ Makes It Easier To See Your Mentions
Google is still changing the way we do SEO and online PR
By Gillian Meier November 14, 2014 Over the past six weeks Google has launched a number of attacks on SEO spammers resulting in harsh penalties for some, while those who have been following the straight and narrow over the past year have awaited these updates with much elation. Google Panda 4.1 forces Companies … Continue reading Google is still changing the way we do SEO and online PR
5 Key Things About Google+ You Should Know
By Ruxandra Mindruta, Published November 12, 2014 With over 300 million in-stream active users, Google+ can be a powerful tool for boosting your online presence. It can help improve SEO ranking, finding, and building relationships with influencers and it can strengthen your industry authority. A study by Janrain indicates Google+ has continued to grow strong … Continue reading 5 Key Things About Google+ You Should Know
Why Enterprise Search is NOT Like Google Search
By Ellen van Aken, Published November 9, 2014 Dear colleague, Thank you for your feedback about the company search engine. I would like to explain a few differences between Google Search and our enterprise SharePoint Search. It will not solve your issue immediately, but it may help you understand and take the right actions. 1. … Continue reading Why Enterprise Search is NOT Like Google Search
SEP CEO Jeff Quipp Discusses Google and SEO On TV Program “Entrepreneurs”
Recently, SEP CEO Jeff Quipp was asked to appear on Robert Scully’s television program “Entrepreneurs”, to discuss SEP, SEO, Google, and the changing nature of marketing. The show will be broadcast on more than 50 stations throughout Canada and the US. For those unfamiliar with the “Entrepreneurs” program, you may remember Robert being the host … Continue reading SEP CEO Jeff Quipp Discusses Google and SEO On TV Program “Entrepreneurs”
Random Posts on
What We’ve Got Here is Failure to Differentiate…
How to Find and Fix Keyword Cannibalization Issues
Business Lessons from Oscar-Nominated Films and Performers
Demotivation: 7 Ways You Might Be Killing Your Team’s Spirit
Retail Media Overtakes CTV As Advertising’s Biggest Impetus
4 Business Lessons We Learned from Willy Wonka
SEO and Your Inbound Marketing Strategy – Part 2
Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years
Annoying Social Media Tactics That Cost You Business
