By Christopher M. Litster, Published October 24, 2014 You may have heard that yesterday, Google launched a beta version of a new email product called Inbox. So what is this Inbox thing? What does it mean for Gmail users? And what does it mean for small business marketing? Let’s get one thing out of the … Continue reading What Google Inbox Means For Small Business Marketing
Google Hangouts on Air have been the best thing Google Plus has given to us. The ability to set up video conferences with multiple participants, the easiness of set-up and the “live streaming” option: There’s simply no alternative for this product. Google HOA is also a great way to generate some pretty sweet web content … Continue reading How to Generate More Web Content from Google Hangouts on Air
Company updates How Google Fights Piracy document, announces new anti-piracy measures. Matt McGee on October 17, 2014 Against what seems like an almost constant string of accusations that it’s not doing enough to prevent online piracy, Google today touted recent progress on that front today with an updated version of its How Google Fights Piracy … Continue reading Google Touts Its Progress In Piracy Battle, Announces New Ad Format & “Pirate” Algorithm Update
Avast ye matey! Finding pirated content on Google is about to get more difficult. By Peter Wade Google is rolling out an update to its search engine next week that will downrank websites containing pirated content. The new, improved algorithm pushes copyright violators lower in search results. “We’ve now refined the signal in ways we … Continue reading Google Improves Search Engine To Battle Copyright Piracy
By Matthew Kay, Published October 10, 2014 If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also integrates to the company’s other digital tools such as Google Adwords & … Continue reading A Beginner’s Guide to Google Tag Manager
Ads automatically feature the products users visited on advertiser websites across the Google Display Network. Ginny Marvin on October 3, 2014 Back in June, Google launched dynamic remarketing for retailers in on the Google Display Network and said it was testing the ads in the travel and education verticals. This week, the company announced … Continue reading Google Dynamic Remarketing Ads Rolling Out To All Advertisers
Google Webmaster Tool (GWT) is the perfect toolbox for anyone who wants to host their websites in a proper manner. With the help of certain features available through Google Webmaster, it is possible to ensure that your site has the best visibility possible. Among them, here are 5 of the most awesome Google Webmaster Tool … Continue reading Five Awesome Google Webmaster Features
Tom Clancy died last month ,and like any other fan of techno political military thriller novels I was heartbroken. The man practically invented the sub-genre. But that’s not why I am invoking Clancy. My reasons are a little less literary. Clancy: the consummate connector of dots Anyone who has read Clancy will be struck by … Continue reading How Tom Clancy Can Help B2B Marketers Work With Google Hummingbird
Dashboards for the sake of eCommerce are crucial to understand where you are getting sales, conversions and hits and where you need to improve. Without knowing this, as a business, you cannot improve your marketing strategy. Here are 7 must have Google Analytic dashboards to help you with your eCommerce. Social Media Analytics Dashboard The social media … Continue reading 7 Must have Google Analytics Dashboards for Ecommerce
Depending on leads from sources other than the friends and customers in your business audience is a dangerous plan. You may know that Google recently killed Google Authorship. In a nutshell, this was a feature that allowed authors of original content to share the authority of search results with the sites publishing it. Many of … Continue reading Grow Your Business Audience Without Google
