Neha BawaApril 18, 2015 There’s nothing like a looming Google penalty to get everyone sitting up in their chairs with their eyes wide open. How long have we been telling you about the importance of responsive websites? How long, I ask you? But have you listened? Noooooo. When Google sent out warnings to webmasters in … Continue reading Mobile Responsiveness and the Google Penalty
The move would let advertisers target customers in search results using email addresses or other CRM data. Ginny Marvin on April 15, 2015 There may finally be an answer to the question of whether Google will ever loosen the reigns on ad targeting and allow marketers to use their first-party data to reach existing customers. Citing anonymous … Continue reading Report: Google May Allow First-Party Data Targeting In Search Within The Year
Justin WilsonApril 14, 2015 On 21st April, Google is going to release an update to its algorithm. No surprise there, these updates happen on a very regular basis (just count the grey hairs on anyone who works in SEO!). But whats unique about this update is that it is focusing on mobile. The update will … Continue reading Google and Mobile SEO
Sue CockburnApril 11, 2015 Are you looking for a leg-up when it comes to your website ranking with search engines? A good place to start is ensuring your website is mobile optimized. Is your website mobile-friendly? (Image Source: Google) While not everyone searches for web content using a mobile device, more and more Internet users are … Continue reading Google Makes Mobile Optimization SEO Ranking Factor
Kelly MeeneghanApril 11, 2015 The importance of mobile optimization is not breaking news. A smart business has strategies in place to ensure they reach and deliver a positive user experience to on-the-go consumers. However, Google is making moves to make this strategy more important than ever before. Earlier this month, the search engine giant announced … Continue reading Google Developments Encourage Mobile NOW!
Navneet KaushalApril 10, 2015 The news became official recently! Google announced its new mobile-friendly algorithm that will be launched on April 21st. Google intends to reward mobile-friendly websites with better mobile search engine rankings. But to every coin there is a flip side too. If your website is not mobile friendly, it could experience a negative … Continue reading How To Prepare Yourself For The New Google Mobile Algorithm!
Contributor Jane Morgan shares comprehensive advice for ensuring your manual campaign tagging is both consistent and consistently useful. Jane Morgan on April 9, 2015 Want to avoid lumping all your earned editorial links and marketing campaigns into one murky bucket of clicks? Connect Google Analytics with Google AdWords for automatic conversion tracking. For everything else, … Continue reading How To Simplify Manual Campaign Tracking In Google Analytics
Maria PeaglerApril 7, 2015 How often do you use Google search? Daily? Multiple times a day? For small business owners, searching Google is an important tactic for competitive research, finding the best tools, and solutions for problems. But, getting the results you can actually use is tricky. Fortunately, today I’m showing you my seven secrets … Continue reading 7 Secrets to Find Anything Using Google Search
Margot da CunhaApril 6, 2015 The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, you have each tiny store located in your hometown engraved into your brain. If one disappears, you’re shocked! “Chuck’s Cupcakes closed?! How could … Continue reading 4 Ways Local Businesses Can Get More Out of Google
If you are a Google+ user (with Stories enabled) you may see new notifications in Google Now when a new story has been compiled. Greg Finn on April 6, 2015 Last year’s “stories” release from Google+ was a promising feature that helped condense happenings into a simple story. This feature has not only withstood the test of … Continue reading Spotted: Google+ Stories Appearing As Individual Google Now Cards
