WishpondApril 29, 2015 Starting out in the digital marketing world, there is a lot to know and a lot to learn. There are so many things, people, and bits of information you need to remember and collect, it can be overwhelming to say the least. Trust me, I’ve lived through it. But with the introduction … Continue reading 17 Google Chrome Plugins Every Digital Marketer Needs To See
Who has more data about Internet users than Google? The stores these folks do business with, columnist Daniel Cristo notes. And those companies may be about to share it with the search giant. Daniel Cristo on April 28, 2015 Recently, the Wall Street Journal reported that Google is in talks with advertisers on a new … Continue reading Google Gets Personal: Will Potential New Ad Service Boost Personalized Results? (DD)
Mark PrestonApril 24, 2015 If you run a small or medium sized company, chasing after a high ranking on the Google search results can be a frustrating quest. Even if you make it to page one for your targeted keywords with some intelligent SEO tactics, a shift in the algorithm can quickly undo your good … Continue reading Is Google Not Getting You Traffic? Then Try These Alternative Strategies
Kim SpeierApril 23, 2015 PPC, or Pay-Per-Click, is a dominant fixture in the world of online advertising. Though many platforms exist, Google AdWords is one of the most popular and often turned to for marketers across the globe. As PPC’s relevance continues to rise with a more digitally-focused marketing industry, we are launching a series … Continue reading Getting Started with Google AdWords: A Glossary of Terms [Infographic]
Susan SolovicApril 23, 2015 The descriptive phrase “user friendly” was invented because so many processes associated with technology can be a pain. Frankly, getting a small business firmly and properly established in Google search results and maps has been difficult for many owners. A friend of mine does online editorial work with several small businesses … Continue reading New Google Program May Be Just What Your Small Business Needs
April 23rd, 2015 What Is The GDN? The Google Display Network is a set of millions of Google Owned and non-Owned websites which reaches more than 90% of online Canadian users. It may also include mobile sites and apps, and covers a pretty wide range of demographics and interest categories. While many individual sites … Continue reading What You Need To Know About Adwords & The Google Display Network
Gabe CooperApril 22, 2015 Of all the new skills marketers have been asked to master in the digital age, one of the most intimidating is SEO. Organizations know what it is and they know they should be doing it, but the ever-changing algorithms and techniques often strike them as foreign and incomprehensible. As a result, … Continue reading SEO: You Can’t Game Google. Here’s What to Focus on Instead.
Joel SolomonApril 21, 2015 The Mountain View, California, search giant announced back in February 2015, that they were looking at making the mobile user and their experience a priority. Here, we’ve answered a few common questions about the update, and given you some tips on how to best prepare your website for it. What is … Continue reading All About the Google Mobile Algorithm Update and How to Prepare
Chris AbrahamApril 17, 2015 This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less … Continue reading Essential SEO Advice Directly From Google
Richie ContartesiApril 18, 2015 Social Media and SEO – The Truth The Internet is an ever-evolving thing, and getting the marketing results you need requires adaptability. You might have stuck with simple SEO “techniques” in the past, but changes in search engine algorithms make it important to realize how important social media sharing is to … Continue reading Do Social Media and SEO Impact Google Rankings?
