by Emily Ahlbum May 3, 2016 Follow @emilyahlbumMay 3, 2016 Google runs the Internet. Now that we got that out of the way, we can finally except that we must abide by the Golden Rules that Google has laid out for us. There’s plenty of awesome articles explaining the things that people hate on your … Continue reading 7 Things Google Hates About Your Website
by Eric Seal May 1, 2016May 1, 2016 How much time do you spend wondering how Google works? Do you keep yourself up at night, asking yourself how Google calculates which pages show up first in the search results? More importantly, do you wonder just how Google decides your website should be lower than another? … Continue reading Simplifying “How Google Works”: A Guide for SEO Laymen
by Aleh Barysevich April 28, 2016 Follow @LinkAssistantApril 28, 2016 Google Alerts are a way to monitor the Web for mentions that matter to you. Services such as Google Alerts are unavoidable when it comes to being on the same page with your customers. They bring updates on products, competitors or any topic of your … Continue reading 3 Powerful Alternatives to Google Alerts for Small Business
by Matthew Trant April 24, 2016 Follow @mattjtrantApril 24, 2016 Relevance (Ad/Keyword and User Intent) Through a well-structured paid search account (Account > Campaign > AdGroup > Keyword) writing relevant ad copy should be one of the easiest things to accomplish. Keep in mind the set of keywords that you are bidding on and try … Continue reading 10 Tips to help in Writing Better Ad Copy for Paid Search (Google AdWords + Bing Ads)
by Pam Aungst April 25, 2016 Follow @PamAnnMarketingApril 25, 2016 It has been an eventful time in search these past few weeks. Recently we learned Google made some pretty significant changes to how it ranks content locally, and Yahoo made headlines when it revealed its list of the top search trends for Spring 2016. Full … Continue reading Google Shakes Up Local Search, + Top Search Trends for Spring
by Govind Agarwal April 25, 2016 Follow @submitedgeApril 25, 2016 Ever since its inception in 1998, Google was seen as a pioneer in search. It was however un-assumedly thought of as something that would be consistent across platforms. Consistency was thought to prevail all across and would never dub down. This assumption of a static … Continue reading Google Mobilegeddon – The Phone and Desktop Search Ranking Differentiation
by Tim Backes April 20, 2016April 20, 2016 Something that almost all website owners with a solid amount of organic traffic fear is the dreaded Google penalty. If everything’s going well, you don’t need to stress over it. But when your organic traffic suddenly tanks, what should you do? 3 Major Steps for Google Penalty … Continue reading What Should I Do When My Site Is Hit with a Google Penalty?
by Emily Carter April 16, 2016 Follow @grassrootsincApril 16, 2016 For many years, Google Advertising options such as Adwords were only supplemental choices to a company’s marketing program. However, Google algorithms are changing, and it is becoming increasingly important for companies to invest in digital advertising. FYI – Algorithms determine which websites rank higher in … Continue reading SEM Tips: Navigating Google Advertising
by Zaid Ammari April 15, 2016 Follow @ppcmastermindsApril 15, 2016 Your social media strategy is incredibly important to your business success, but if you’re not measuring how well your strategy is working, you can’t know if you need to readjust your campaign. Although social media platforms offer their own form of analytics, these numbers don’t … Continue reading How to Use Google Analytics to Improve Your Social Media Strategy
by Eyal Katz April 13, 2016 Follow @eyalk100April 13, 2016 What is The Google Sandbox? It’s actually a less known but important phenomenon with newly launched websites. Google Sandbox acts as a temporary filter for new websites before they can go live on Google search results page. GrumpyCats From as far back as 2004, the … Continue reading What Is The Google Sandbox Effect And Why Is It Destroying Your SEO?
