By Christine Bellefontaine April 12th, 2016 So, you’ve linked your Google AdWords and Google Analytics Accounts so you can see campaign data in GA. Setting up the link wasn’t so bad – but what are you going to get out of it that you couldn’t find in AdWords, and where should you look? Google … Continue reading How To Get Maximum Profit From Your Google Analytics + Adwords Connection
by Adam Frankel April 9, 2016 Follow @FrankelInteractApril 9, 2016 A big change has taken place in the beginning of this year – Google made Panda its core ranking algorithm. Because it was reported by people credible enough and claiming they got the news from Google itself, we had to believe them. Among the sources … Continue reading The Possible Impacts Of Panda Becoming A Core Google Algorithm
by John Caiozzo April 5, 2016 Follow @johncaiozzoApril 5, 2016 Relevance, Distance, and Prominence Google has further elaborated on their three main local ranking factors – Relevance, Distance, and Prominence. In regards to relevance, Google wants to provide the best user experience possible, so they will prefer the listing which best matches user intent. When … Continue reading Google Updates Local Ranking Factors and Search Quality Rating Guidelines
by Eric Seal April 5, 2016April 5, 2016 Remember when Google updated their search quality guidelines back in November? Here’s hoping you didn’t commit everything to memory. Google has updated their search quality rating guidelines again. Many of the changes reflect the user-centric direction Google has been going in all year long. From a greater … Continue reading Google Updates Search Quality Rating Guidelines: “More E-A-T, Less Supplementary Content”
by Pam Aungst April 5, 2016 Follow @PamAnnMarketingApril 5, 2016 As a website owner, the final component you should have in place before your site goes live is Google Analytics for WordPress. It couldn’t be easier to install, the benefits are too plentiful to ignore, and best of all — it’s free! In this post … Continue reading Implementing Google Analytics for WordPress
So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect — what can you do? Tony Edward explains a few ways to edit this information and shows how one method worked for him. Tony Edward on April 4, 2016 As Google continues to expand … Continue reading How to enhance your Google Knowledge Graph result (case study)
by Roee Ganot March 28, 2016March 28, 2016 Google certainly makes sure that online marketers don’t become complacent. As soon as you think you have the system gamed, Google goes and changes things up again. Sometimes, those changes are in response to new user patterns, but other times, those changes are an attempt to better … Continue reading How Google AMP Will Impact Publishers
by Roee Ganot March 28, 2016March 28, 2016 By now, as a marketer you should know how important mobile marketing is for the success of your brand. Mobile is set to soon outpace desktop use for search and web consumption, and Google has placed a premium on sites with mobile friendly designs in search results. … Continue reading What You Need To Know About Google AMP
by Kate Chan March 25, 2016March 25, 2016 Smarter is better. It always has been. In fact, you’re already smarter than most of the business owners just by finishing Beginners Guide to Google Search Console. By now you’ve seen the data and play with it a bit on your own. And you know how daunting … Continue reading How To Use Google Search Console To Improve Your SEO
by Tim Capper March 25, 2016 Follow @GuideTwitMarch 25, 2016 With Easter just around the corner and longer summer trading hours just a few weeks, we show you how to set Holiday and Special Hours for your Google business page. There is nothing worse then Google telling your customers that you are Closed or Closing … Continue reading Setting Your Google Business Page Holiday & Special Hours
