by Eric Seal May 18, 2016May 18, 2016 You know all about the proper meta description length and title length, don’t you? After all, you’ve been doing it for years. 55-60 characters in the title, and 155-160 for the meta description have been the standard for as long as we can remember—but it seems the … Continue reading Google Increases Title and Meta Description Length in Search Results
by Brittney Ervin May 18, 2016May 18, 2016 Google’s ranking algorithm is constantly changing. Something that worked last year might get you huge penalties this year. Techniques that you relied on (and were touted by talking heads) just a few seasons ago can be disastrous for your website today. So how you know if you’re … Continue reading 3 Fascinating (and Scary) Facts About How Google Evaluates Your Website
by Pam Aungst May 13, 2016 Follow @PamAnnMarketingMay 13, 2016 Google Search Console, formerly known as Google Webmaster Tools, is an essential free service offered by Google to all site owners. It is designed to help site owners maintain and monitor their site’s presence in Google search results. It also has a number of other … Continue reading Top 5 Reasons to Use Google Search Console
by Amber Callan May 12, 2016 Follow @ambermcallanMay 12, 2016 Creating and running a PPC campaign can be scary. You create these keyword lists and write up these ads so when enabled, your business starts spending money to hopefully generate leads. While you try to make the most educated decisions on what to target, … Continue reading Best Way to Use Google Adwords When Starting a PPC Campaign
by Pam Aungst May 8, 2016 Follow @PamAnnMarketingMay 8, 2016 Google Analytics’ bounce rate metric is defined as “the percentage of single page visits”. In other words, you could say it is the amount of times someone landed on a page on your website and left without visiting any other pages. The Google Analytics bounce … Continue reading Google Analytics Bounce Rate Explained
by Brian Neufeld May 6, 2016 Follow @briantneufeldMay 6, 2016 There is no end to the number of marketing articles aimed at small businesses. There are thousands of great ideas out there and, if time and money were no issues, every good idea should be implemented. Unfortunately, for small businesses, we wear many different hats … Continue reading 6 Reasons to Register Your Business With Google
by Alok Chowdhury May 6, 2016 Follow @alokcMay 6, 2016 It’s one of the most common questions we get here at Vanilla Forums that I’d like to address today. The standard reports from Google Analytics (GA) only tell you part of the picture and without more insight, you can’t translate the data into action. We’ve … Continue reading Great Google Analytics Tips to Measure Your Online Community’s Success
by Roee Ganot May 5, 2016May 5, 2016 The Google Accelerated Mobile Pages (AMP) project was launched a couple of months ago, and it has given marketers a new way to rank in search and to reach more users. The platform caches articles so that they can load more quickly on a mobile phone — … Continue reading How to Get Google AMP
by Angie Pascale May 4, 2016May 4, 2016 Google Shopping Ads, also called Product Listings Ads (PLAs), are an efficient and affordable way to drives sales for your business. PLAs help to capture customers at their moment of shopping intent due to their prominent placement on search results pages and their more visual format. Shopping … Continue reading 9 Tips for Optimizing Your Google Shopping Ad Campaigns
by Simon Bonello May 3, 2016 Follow @bigpic_agencyMay 3, 2016 When it comes to analysing the performance of your website, data is king, queen and prince regent. Thanks to Google Analytics (GA), there is no excuse not to track and analyse your website traffic. With GA you can access and analyse a whole tranche of … Continue reading 5 Ways to Make the Most Out of Your Google Analytics
