by Anthony Long, , Op-Ed Contributor, June 14, 2016 Uncovering new ways of attracting customers is often a priority for small business owners without large marketing and sales budgets. Luckily, search engines can help level the playing field. Rather than actively seeking out customers, search engines can deliver them directly to businesses, as long as … Continue reading How Small Businesses Can Optimize For Google To Increase Visibility
Tag Archives: Google
YouTube SEO: The Ultimate Guide for Ranking Videos on YouTube and Google
by Eugene Farber June 14, 2016 Follow @eugenefarberJune 14, 2016 When you hear the words “search engine optimization,” you likely think of Google. This makes sense, as Google is clearly the alpha dog when it comes to search engines, holding 63.8% of the market share. But there is also a second search engine that you … Continue reading YouTube SEO: The Ultimate Guide for Ranking Videos on YouTube and Google
How to Optimize Content for Google Featured Snippet Boxes
by Roman Kniahynyckyj June 11, 2016 Follow @kniahynyckyjJune 11, 2016 The Google search results page has gone through many changes in the past few years from changes to the AdWords layout (Link to Google Changes blog post) to the information carousel to Google Maps and the local listing three-pack. One of the changes that has … Continue reading How to Optimize Content for Google Featured Snippet Boxes
How to Leverage Google Advertising to Reach More Customers
by Stephen Sheinbaum June 9, 2016June 9, 2016 Small businesses have many tools available to them to help reach customers and prospects. They can advertise in traditional newspapers or online. They can send mailers to targeted zip codes or use social media to identify specific interest groups. If your business is going to advertise online, … Continue reading How to Leverage Google Advertising to Reach More Customers
Google Analytics begins breaking out iOS traffic by model (when it can)
When iOS user agents include a specific device model, Google Analytics now lists them separately in the Mobile > Devices report. Matt McGee on June 8, 2016 If you’re a Google Analytics user and you’d like to know which iOS models and devices your visitors are using, there’s good news and bad news. The … Continue reading Google Analytics begins breaking out iOS traffic by model (when it can)
10 Tips to Create Effective Landing Pages for Google AdWords
by Alex Glusman June 7, 2016 Follow @AlexGlusmanJune 7, 2016 Your ad may be eye-catching and informative enough to get you clicks, but what percentage of those clicks are converting into clients after they arrive at your website? Web marketing requires connecting the dots between your ads and landing pages to avoid losing consumers in … Continue reading 10 Tips to Create Effective Landing Pages for Google AdWords
Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding. Andreas Reiffen on June 6, 2016 A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google Shopping or paid search … Continue reading Can you manage your inventory with Google Shopping?
Getting Images on the 1st Page of Google
by Warren Knight June 5, 2016 Follow @warrenknightJune 5, 2016 IF A PICTURE IS WORTH A THOUSAND WORDS, HOW MUCH IS AN OPTIMISED PICTURE WORTH? Whilst I can be found quite easily on Google search when people are looking for a social media strategist, or social media speaker, I am getting more and more people … Continue reading Getting Images on the 1st Page of Google
7 Steps to Brilliant B2B Marketing [Part 1]
7 Steps to Brilliant B2B Marketing [Part 1] Louis Foong B2B marketing is a machine with different moving parts. Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing out on some crucial tools that would support your efforts. A … Continue reading 7 Steps to Brilliant B2B Marketing [Part 1]
Help Google Help You Optimize Your Content for Search
by Chris Abraham June 4, 2016 Follow @chrisabrahamJune 4, 2016 It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. In a perfect world, we humans … Continue reading Help Google Help You Optimize Your Content for Search
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