Marketers Spending 20% More On Google by Laurie Sullivan @lauriesullivan, April 20, 2018 When Alphabet, Google’s parent company, reports first quarter earnings April 23, 2018, digital advertising agency Merkle estimates that Google Shopping will account for 60% of all Google paid search clicks for retailers. The platform now accounts for 60% of all Google paid … Continue reading Marketers Spending 20% More On Google
Google Launches Outstream Video Ads To Play On Sites Other Than YouTube by Laurie Sullivan @lauriesullivan, April 18, 2018 Google has launched a new video ad format called Outstream built exclusively for mobile apps and the mobile web, as well as for sites other than YouTube. The new ad unit doesn’t require placement in a … Continue reading Google Launches Outstream Video Ads To Play On Sites Other Than YouTube
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google. Chris Silver Smith on April 17, 2018 Are you jealous of the big brands whose tweets appear in a cool … Continue reading Here’s how to use Twitter to dominate the Google search results
Google Sets Vetting Process To Restart Alcohol, Drug Treatment Ads In Search Results by Laurie Sullivan @lauriesullivan, April 17, 2018 Google stopped alcohol and drug treatment advertising from serving up in search engine queries in the U.S. last September, but on Monday the company said that it will begin accepting those advertisements from U.S. addiction treatment … Continue reading Google Sets Vetting Process To Restart Alcohol, Drug Treatment Ads In Search Results
Google And The Path Of Objective Opinions by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2018 Guillaume Chaslot, a computer programmer who spent some time working on recommendations at YouTube, began tracking them in 2016. He believes the algorithm leads searchers down a specific path — and not the one the person searching for answers … Continue reading Google And The Path Of Objective Opinions
Rachel Hand — April 12, 2018 Follow @GroMarketingLtd— April 12, 2018 Google Analytics is a popular tool used to report and measure web traffic on your website. It is mostly used to analyze page activity, views, downloads, bounce rates and pinpoint where your web traffic is coming from. It acts as a useful tool in … Continue reading How Google Analytics Can Be Used to Improve Your Website
Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts. Dave Davies on April 9, 2018 I read a lot of patents, many of which may or may not apply to search engine … Continue reading Google patent on related entities and what it means for SEO
Google Home Turns Into Search, Discovery Tool For Coachella Music Festival by Laurie Sullivan @lauriesullivan, April 9, 2018 Google released on Monday a Google Assistant voice command — Hey Google, talk to Coachella — that allows music lovers to keep up with the happenings at the festival, which kicks off April 13. Most fans of Beyonce and Cardi … Continue reading Google Home Turns Into Search, Discovery Tool For Coachella Music Festival
Randy Milanovic — April 3, 2018 Follow @kayak360 — April 3, 2018 Recently, a few of our more astute connections have noticed something interesting: in many cases, clicking on an image within a Google image search no longer takes you straight to the image or allows you to download it. Instead, it takes you to … Continue reading Have You Noticed a Change in Google Image Search?
Google Bans Crypto Mining Apps In Chrome Web Store by Laurie Sullivan @lauriesullivan, April 2, 2018 Google, as of Monday, will no longer accept extensions that mine cryptocurrency in the Chrome Web store, and by late June will remove all extensions that contain mining functions. Extensions with blockchain-related purposes other than mining will continue to … Continue reading Google Bans Crypto Mining Apps In Chrome Web Store
