Emily RussenMarch 28, 2015 When openings become available in your company, you want to shout: “We are hiring!” far and wide. But before you start yelling from the mountain tops, take a step back and ask yourself: “Where should I start looking for candidates? Should I look internally or externally?” This is a dilemma for … Continue reading Internal and External Recruiting: The Good, the Bad and the Ugly
Ian AltmanMarch 24, 2015 Those who specialize in expense reduction would accurately argue that each dollar you earn in sales contributes a small percentage to profit. But, each dollar you save goes directly to the bottom line. Your cost cutting might be driven by a desire to price your products or services more competitively, to … Continue reading The Good, The Bad, and the Ugly of Cost Cutting
Ron Kurtz, (March 17, 2015) In part 1 of this series, we looked at big data and how it is the focus of much content in business and marketing media. There is no question that big data can be very useful, but big data can only provide a portion of the research that marketers of … Continue reading Mail Surveys Are Good Source Of Essential Research
ZOG DigitalMarch 10, 2015 Bust out those bagpipes – St. Patrick’s Day is just around the corner! While we all love a good reason to raise a pint, this Irish saint has a few lessons every marketer can learn from. You don’t need the luck of a four-leaf clover to become the brand your competitors … Continue reading Lucky Is Good – Strategic Is Better: Making Competitors Green With Envy
They say the only thing certain in life is taxes and death, but I think change is also a given – especially inside LinkedIn. They are always evolving, quite a lot in the last month but the one that has everyone talking today is the home page changes. LinkedIn announced 11th December 2014 that it … Continue reading The Good, The Bad, And The Less Ugly New LinkedIn Homepage
Joel ArndtMarch 4, 2015 You used to have to pay a little if you wanted to get your posts in front of new Facebook audiences. Now you’ll have to pay a little to get posts in front of your established followers. Once you make the decision to pay for promotion on Facebook, one of your … Continue reading When It’s a Good Idea to Boost Your Facebook Post
Shawn RubelFebruary 12, 2015 One of the best ways to build trust with prospective customers is with good web design. It can no longer be argued that a website’s design is and will continue to be one of the most influencing aspects on a customer’s initial opinion of a company. Studies show that just updating … Continue reading Ways to Build Trust with Good Web Design
Recycling goes upscale. Reuse becomes aspirational. Take a look at the social good trends that will help companies market their brands this year.January 9, 2015 It’s the start of the new year, and everyone is wondering what is ahead. Questions run the gamut from “Could it be as bad as last year?” to “What kind … Continue reading 5 Social Good Business Trends To Watch In 2015
Tamara McClearyJanuary 4, 2015 What does it require to take your business or personal life from Good to Great? I have found in my research and experience the same traits that create a great personal life also create a powerful business life. What’s good for you personally is good for your business as both are … Continue reading Good To Great: Creating Core Values In The Relationship Economy
Laura Donovan December 23, 2014 A couple of years ago, my mother opened her Facebook Page saw an ad for Birding event in the right sidebar. She had listed birding as a hobby on her FB profile. Last Christmas, I wrote a blog for a client and used a “blow up” Santa image as … Continue reading How Good are Display Ads at Targeting You?
