They say the only thing certain in life is taxes and death, but I think change is also a given – especially inside LinkedIn. They are always evolving, quite a lot in the last month but the one that has everyone talking today is the home page changes. LinkedIn announced 11th December 2014 that it … Continue reading The Good, The Bad, And The Less Ugly New LinkedIn Homepage
Joel ArndtMarch 4, 2015 You used to have to pay a little if you wanted to get your posts in front of new Facebook audiences. Now you’ll have to pay a little to get posts in front of your established followers. Once you make the decision to pay for promotion on Facebook, one of your … Continue reading When It’s a Good Idea to Boost Your Facebook Post
Shawn RubelFebruary 12, 2015 One of the best ways to build trust with prospective customers is with good web design. It can no longer be argued that a website’s design is and will continue to be one of the most influencing aspects on a customer’s initial opinion of a company. Studies show that just updating … Continue reading Ways to Build Trust with Good Web Design
Recycling goes upscale. Reuse becomes aspirational. Take a look at the social good trends that will help companies market their brands this year.January 9, 2015 It’s the start of the new year, and everyone is wondering what is ahead. Questions run the gamut from “Could it be as bad as last year?” to “What kind … Continue reading 5 Social Good Business Trends To Watch In 2015
Tamara McClearyJanuary 4, 2015 What does it require to take your business or personal life from Good to Great? I have found in my research and experience the same traits that create a great personal life also create a powerful business life. What’s good for you personally is good for your business as both are … Continue reading Good To Great: Creating Core Values In The Relationship Economy
Laura Donovan December 23, 2014 A couple of years ago, my mother opened her Facebook Page saw an ad for Birding event in the right sidebar. She had listed birding as a hobby on her FB profile. Last Christmas, I wrote a blog for a client and used a “blow up” Santa image as … Continue reading How Good are Display Ads at Targeting You?
Serial has done the impossible and become a must-listen-to event. Here’s how you can borrow some of its creative gestalt. By FastCo Studios Over two million people have streamed each episode of the Serial podcast. That’s as many as some prime-time television shows. Fast Company‘s Noah Robischon and Chuck Salter talk about what … Continue reading Why Is “Serial” So Damn Good? Unlocking The Secrets To The Smash Hit’s Success
Jessica Authier December 16, 2014 The number of times Facebook has announced changes to its algorithm is enough to make any social media strategist or community manager throw up his or her hands in defeat. But, perhaps this isn’t such a bad thing, after all. The latest On Nov.14, News Feed FYI published the … Continue reading Good News! Facebook Cuts Brands’ Reach Again
Jesse Noyes November 19, 2014 “Should we start a blog?” I’ve heard this question many, many times. And my answer is uniform: “It depends…” Behind the launch of just about every corporate blog is a laundry list of good intentions. Companies want to engage customers, “humanize” the brand, communicate more regularly, and drive conversions … Continue reading Why Good Blogs Go Bad
By Cody Goolsby, Published October 29, 2014 Your business is an intricate engine with hundreds of moving parts. These parts need to keep running smoothly to expect any kind of business growth. For the sake of these moving parts, marketing tends to be thrown by the wayside. It’s more important to keep these parts moving … Continue reading 3 Good Reasons To Outsource Your Marketing
