By Sarah Geiger, Published October 24, 2014 Maybe you’ve decided that your content marketing efforts aren’t really going anywhere or you need some outside help. If you’re an organization that decides to partner with an outside expert (be it a large or small agency or even a consultant) to develop a content marketing strategy, the … Continue reading How To Be A Good Content Marketing Client
By Catherine Pham, Published October 8, 2014 Recently, I saw a question online asking whether explainer videos were still effective. Now, I must say I am certainly biased towards this type of content because it explains a topic, service or product in just a minute or two. That quick answer to a reader’s question is … Continue reading Explainer Videos – Make Them As Viral As Any Good Word Of Mouth Story
New study from the Content Marketing Institute offers insight into broad array of content market benchmarks, strategy and tactics. Amy Gesenhues on October 8, 2014 According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content marketing efforts, 86 percent of respondents said they use content … Continue reading Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It
It took nineteen months, but we finally have a tweet that comes close to living up to the real-time promise put on display at the 2013 Super Bowl by Oreo. Ladies and gentlemen, I present the Tide tweet, complete with twitpic (below). Marvel at the deftly handled brand tie-in! Ooh and aah at the duct … Continue reading Good Brand Tweets Are Not a Rising, Well, Tide
A dating site and a social network recently admitted to experimenting on unsuspecting users, sparking a heated discussion on where and how brands should set online boundaries. Gathering customer data can and should be a transparent process in which companies obtain user permission and use the insights to improve the customer experience. Problems arise when … Continue reading Using Customer Data for Good
Content marketing is akin to putting a face on your company or brand. Content’s role is to build the engagement pipeline between prospective customers and your business. Relevant and targeted content is what hooks them in and engagement is the grease that puts the gears into motion and ideally helps achieve business goals. “Social media … Continue reading Time’s Nathan Lump, Marketing Prof’s Ann Handley on How Good Content Drives Engagement
The importance of seo service can struck those who want to make their business online. Seo stands for search engine optimization is method of making a website search engine friendly. This can be done by updating some html codes and giving proper navigation through textual links rather than using image links. The seo companies are … Continue reading Judgment of a good seo company
Making good money indeed is not a ‘get-rich-quick’ scheme. There are many sources and portals to give you an idea and to help you start your business and one of these is the internet. Upon realizing this, do you opt toLook for a spot to earn money online? There’s no need to sweat in surfing … Continue reading Tips On How To Make Good Money Through Internet Affiliate Marketing
You must have heard this line many times by now, “content is king”. What does it mean? How the content can be king after all. No matter how many optimization techniques you apply on your website, if the website lacks original and interesting content nothing can hold you back from decreasing page ranks. No body … Continue reading Role of Good Content in Search Engine Optimization
“There has never been a better time to be an entrepreneur….” I wrote these words in a previous article here on the Huffington Post and backed them up with several reasons for optimism, including today’s relatively low cost for an Internet based startup. Powerful technologies and resources exist and are readily available with just a … Continue reading A Crisis Can Also Be an Opportunity for Entrepreneurship
