Serial has done the impossible and become a must-listen-to event. Here’s how you can borrow some of its creative gestalt. By FastCo Studios Over two million people have streamed each episode of the Serial podcast. That’s as many as some prime-time television shows. Fast Company‘s Noah Robischon and Chuck Salter talk about what … Continue reading Why Is “Serial” So Damn Good? Unlocking The Secrets To The Smash Hit’s Success
Jessica Authier December 16, 2014 The number of times Facebook has announced changes to its algorithm is enough to make any social media strategist or community manager throw up his or her hands in defeat. But, perhaps this isn’t such a bad thing, after all. The latest On Nov.14, News Feed FYI published the … Continue reading Good News! Facebook Cuts Brands’ Reach Again
Jesse Noyes November 19, 2014 “Should we start a blog?” I’ve heard this question many, many times. And my answer is uniform: “It depends…” Behind the launch of just about every corporate blog is a laundry list of good intentions. Companies want to engage customers, “humanize” the brand, communicate more regularly, and drive conversions … Continue reading Why Good Blogs Go Bad
By Cody Goolsby, Published October 29, 2014 Your business is an intricate engine with hundreds of moving parts. These parts need to keep running smoothly to expect any kind of business growth. For the sake of these moving parts, marketing tends to be thrown by the wayside. It’s more important to keep these parts moving … Continue reading 3 Good Reasons To Outsource Your Marketing
By Sarah Geiger, Published October 24, 2014 Maybe you’ve decided that your content marketing efforts aren’t really going anywhere or you need some outside help. If you’re an organization that decides to partner with an outside expert (be it a large or small agency or even a consultant) to develop a content marketing strategy, the … Continue reading How To Be A Good Content Marketing Client
By Catherine Pham, Published October 8, 2014 Recently, I saw a question online asking whether explainer videos were still effective. Now, I must say I am certainly biased towards this type of content because it explains a topic, service or product in just a minute or two. That quick answer to a reader’s question is … Continue reading Explainer Videos – Make Them As Viral As Any Good Word Of Mouth Story
New study from the Content Marketing Institute offers insight into broad array of content market benchmarks, strategy and tactics. Amy Gesenhues on October 8, 2014 According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content marketing efforts, 86 percent of respondents said they use content … Continue reading Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It
It took nineteen months, but we finally have a tweet that comes close to living up to the real-time promise put on display at the 2013 Super Bowl by Oreo. Ladies and gentlemen, I present the Tide tweet, complete with twitpic (below). Marvel at the deftly handled brand tie-in! Ooh and aah at the duct … Continue reading Good Brand Tweets Are Not a Rising, Well, Tide
A dating site and a social network recently admitted to experimenting on unsuspecting users, sparking a heated discussion on where and how brands should set online boundaries. Gathering customer data can and should be a transparent process in which companies obtain user permission and use the insights to improve the customer experience. Problems arise when … Continue reading Using Customer Data for Good
Content marketing is akin to putting a face on your company or brand. Content’s role is to build the engagement pipeline between prospective customers and your business. Relevant and targeted content is what hooks them in and engagement is the grease that puts the gears into motion and ideally helps achieve business goals. “Social media … Continue reading Time’s Nathan Lump, Marketing Prof’s Ann Handley on How Good Content Drives Engagement
