Tag Archives: Good

How The Halo Effect Affects Optimization (the Good, the Bad, and the Ugly)

by Alex Birkett July 16, 2016July 16, 2016 “What is beautiful is good,” the saying goes. This saying stems from a belief that attractiveness correlates to other good qualities. In a phrase, attractiveness is a Halo Effect. Of course, you can see that on the surface, the logic in that saying is flawed. What’s beautiful … Continue reading How The Halo Effect Affects Optimization (the Good, the Bad, and the Ugly) →

Is selling SEO services getting harder or are SEOs just not good at it?

In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new business. Myles Anderson on June 28, 2016   Is selling SEO services getting harder, or are SEOs just not that good at it? I ask this question this because I’ve recently had a number … Continue reading Is selling SEO services getting harder or are SEOs just not good at it? →

A Guide to the Good, the Bad and the Ugly of Programmatic Advertising

by Deepan Siddhu June 26, 2016 Follow @deepansiddhuJune 26, 2016 Remember when your browsing was cluttered with those annoying pop-up ads for products you would never consider buying? Gone are the days where brands were forced to buy bulk space blindly, resulting in people who would never want to buy their products/services being shown their … Continue reading A Guide to the Good, the Bad and the Ugly of Programmatic Advertising →