By Lia Boangiu July 13th, 2016 Updating old blog content is an interesting online marketing tactic. It doesn’t require a lot of hard work – unlike creating new content from scratch – and it brings a lot of benefits to the table. The only catch is that you need to have content that can be updated, … Continue reading Are You Guilty Of Allowing Good Content To Rot?
by Darnelle O’Brien July 2, 2016 Follow @thekissagencyJuly 2, 2016 It takes less than two-tenths of a second for an online visitor to form a first impression. So it’s safe to say you’re website needs to work it’s socks off to retain visitors and nail that first impression. If someone visiting your tired, old website … Continue reading Website Redesign: As Good As a Holiday?
In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new business. Myles Anderson on June 28, 2016 Is selling SEO services getting harder, or are SEOs just not that good at it? I ask this question this because I’ve recently had a number … Continue reading Is selling SEO services getting harder or are SEOs just not good at it?
by Deepan Siddhu June 26, 2016 Follow @deepansiddhuJune 26, 2016 Remember when your browsing was cluttered with those annoying pop-up ads for products you would never consider buying? Gone are the days where brands were forced to buy bulk space blindly, resulting in people who would never want to buy their products/services being shown their … Continue reading A Guide to the Good, the Bad and the Ugly of Programmatic Advertising
by Luana Spinetti June 22, 2016 Follow @LuanaTFJune 22, 2016 David Goehring (cc) Have you ever thought of yourself as a leader? Think about it — you influence and inspire people to reflect or take action every day, whether you write for a niche or you only run a personal blog. You leave a footprint … Continue reading What Can Bloggers Learn From Good Leaders? 7 Winning Traits
by Catherine Tims June 12, 2016 Follow @ivyleaguewriterJune 12, 2016 Apple offers GREAT user experience on their website, partly due to their incredibly strong branding strategy. Here’s a quick way to do the same for your Ecommerce store. Even if you only sell nuts and bolts, there is a way to make consumers love your … Continue reading How to Quickly Create a Branding Strategy for Good UX
by Mary Lister June 12, 2016June 12, 2016 I have a confession: I fall for clickbait. As I scroll through social media, I fall into the rabbit hole of silly articles— “Have you ever seen a one-day old baby otter?” No, but I’m about to—which always lead to more articles and videos of late-night comedians, … Continue reading Easy Guide to Hero Images: How to Look Good & Get the Clicks
Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool. Brett Middleton on June 10, 2016 Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different methods for using the different match types … Continue reading Broad match: What is it good for?
by Christine Marino June 6, 2016 Follow @CmarMarinoJune 6, 2016 These days, employers are scrambling to find the best ways to retain new employees, an important goal considering seemingly endless opportunities available to today’s workforce. However, knowing when to make an effort to retain new employees and when to tell them to hit the road … Continue reading Is Bad Timing Costing You Good Employees?
by Tahir Akbar June 4, 2016 Follow @tahirakbrJune 4, 2016 If we look at the post-recession business-for-sale market, it has generally favored the buying side for various reasons. However, the recent trends and statistics indicate that the market is re-shifting its balance in favor of sellers, which means it’s turning into a more balanced market. … Continue reading 5 Steps to Selling Your Small Business at Good Terms
