Tag Archives: Good

How to Nudge Employees in a Direction That’s Good For Them

by Paul Keijzer July 28, 2016 Follow @Paul_KeijzerJuly 28, 2016 While preparing for a course I’m going to deliver on managing change I’ve been diving (and in some cases drowning) into the latest thinking on influencing behavior and managing transformational change. I’ve now got a pretty good grasp on the topic. It’s really fascinating how … Continue reading How to Nudge Employees in a Direction That’s Good For Them →

Monthly Subscriptions Vs. Pay As You Go – What’s Good For Your Business?

eCommerce

by Anand Srinivasan July 25, 2016 Follow @anand_srinivJuly 25, 2016 As a business, you are likely to be signing up for a number of third party software and services – be it for accounting, marketing, HR, finance or just web hosting. Back in the day, these business software tools were available to download for a … Continue reading Monthly Subscriptions Vs. Pay As You Go – What’s Good For Your Business? →

Your LinkedIn Profile Looks Good – Now What?

LinkedIn Utilization

by Sydney Slavin July 23, 2016July 23, 2016 This post is geared to young professionals who are just beginning to build their LinkedIn network. Your LinkedIn profile is a great representation of your professional story, what makes you – you, and what differentiates you from the other 433+ million LinkedIn members. LinkedIn recently published interesting … Continue reading Your LinkedIn Profile Looks Good – Now What? →

10 Insanely Good Reasons You Should Publish On Medium

Publishers Guide

by Larry Kim July 19, 2016July 19, 2016 We all want to make our content go further. No matter how many followers you have on social media and no matter how many people visit your website every month, sometimes your great content just doesn’t get as much mileage as it could. Your most loyal readers … Continue reading 10 Insanely Good Reasons You Should Publish On Medium →

The Benefits of Good Budgeting for Your Business

Business Planning

by Brian Stupp July 18, 2016 Follow @IOUFinancialJuly 18, 2016 If you’ve been managing your budget on the back of an envelope, you are denying yourself a powerful tool that can make the difference between your small business’ success or failure. A proper expense budget not only serves as a roadmap for how you will … Continue reading The Benefits of Good Budgeting for Your Business →

How The Halo Effect Affects Optimization (the Good, the Bad, and the Ugly)

Influencer Strategy

by Alex Birkett July 16, 2016July 16, 2016 “What is beautiful is good,” the saying goes. This saying stems from a belief that attractiveness correlates to other good qualities. In a phrase, attractiveness is a Halo Effect. Of course, you can see that on the surface, the logic in that saying is flawed. What’s beautiful … Continue reading How The Halo Effect Affects Optimization (the Good, the Bad, and the Ugly) →

Are You Guilty Of Allowing Good Content To Rot?

Content Management

By Lia Boangiu July 13th, 2016 Updating old blog content is an interesting online marketing tactic. It doesn’t require a lot of hard work – unlike creating new content from scratch – and it brings a lot of benefits to the table. The only catch is that you need to have content that can be updated, … Continue reading Are You Guilty Of Allowing Good Content To Rot? →

Website Redesign: As Good As a Holiday?

Web Design Guidelines

by Darnelle O’Brien July 2, 2016 Follow @thekissagencyJuly 2, 2016 It takes less than two-tenths of a second for an online visitor to form a first impression. So it’s safe to say you’re website needs to work it’s socks off to retain visitors and nail that first impression. If someone visiting your tired, old website … Continue reading Website Redesign: As Good As a Holiday? →

Is selling SEO services getting harder or are SEOs just not good at it?

SEO Outsourcing

In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new business. Myles Anderson on June 28, 2016 Is selling SEO services getting harder, or are SEOs just not that good at it? I ask this question this because I’ve recently had a number … Continue reading Is selling SEO services getting harder or are SEOs just not good at it? →

A Guide to the Good, the Bad and the Ugly of Programmatic Advertising

Programmatic

by Deepan Siddhu June 26, 2016 Follow @deepansiddhuJune 26, 2016 Remember when your browsing was cluttered with those annoying pop-up ads for products you would never consider buying? Gone are the days where brands were forced to buy bulk space blindly, resulting in people who would never want to buy their products/services being shown their … Continue reading A Guide to the Good, the Bad and the Ugly of Programmatic Advertising →