It’s the time of year when we commit to doing better things. Columnist Malcolm Cox believes 2018 should be the year of consumer trust and data responsibility. Malcolm Cox on January 16, 2018 2018. A new year. And with each new year, we’re all routinely asked for our predictions, resolutions and hopes for the … Continue reading Use your data to make 2018 the year of good business
Kayla Sloan — January 11, 2018 — January 11, 2018 geralt / Pixabay Before becoming a freelancer I worked at a few different jobs. Each one had a different owner, or manager, that ran it. Some were good at tasks such as staff scheduling, payroll, and training. Others were adept at handling human resources issues … Continue reading 6 Reasons Delegating is Good for Your Business
David Kiger — January 10, 2018 Follow @davidkiger — January 10, 2018 Shutterstock The promise of a new year can give us an opportunity for a fresh start. One way that small business owners can get on the right track for 2018 is to examine better ways to get organized. A 2016 survey by Office … Continue reading New Year, New Plan: It’s a Good Time for Small Business Owners to Tackle Office Organization
Jo Shaer — January 9, 2018 Follow @JoShaer — January 9, 2018 mcmurryjulie / Pixabay Following on from my post about Google and fake reviews, I had a strange conversation with a prospect recently. I want to get rid of some reviews The business owner had set up a paid account with an online review … Continue reading When Is A Good Review Not A Good Review?
Rise Of Machines Is Good for Business by Jonathan Shriftman , December 26, 2017 With the explosion of technology resources, from faster processing to unlimited cloud storage, businesses are able to analyze more data in more ways. The technology world is integrated into larger part of business strategies daily. Companies that recognize the value of … Continue reading Rise Of Machines Is Good for Business
Laura Patterson — December 12, 2017 Follow @LauraVEM — December 12, 2017 Strategy is fundamental to the success and sustainability of all organizations. It is about seizing opportunities and knowing which not to pursue, all while mitigating risk. Develop a Marketing strategy that stands the best chance of delivering on your current and FUTURE performance, … Continue reading Why Does Good Strategy Matter to the Bottom Line?
The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole. Jeremy Knauff on November 28, 2017 It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread … Continue reading Looking to get out of the SEO business? Good!
Tabitha Jean Naylor — November 25, 2017 Follow @TabithaNaylor — November 25, 2017 Where does your target audience hang out? For many businesses, the answer to this question is simple: social media. Over the past decade, social media channels have transformed how businesses communicate with their audiences because these platforms offer direct ways for you … Continue reading Are Social Media Chatbots Still a Good Thing?
Amanda Oliver — November 2, 2017 — November 2, 2017 WHY FOCUS JUST ON CREATIVE AND COPY? Any digital advertiser knows that A/B testing is a requirement when you want to make sure you’re getting your money’s worth on your ads. We’re not here to dispute the fact that A/B testing audience segments or landing … Continue reading A/B Testing Your Creative and Copy: The Good, The Bad, and The Best Practices
Roshan Shetty — October 31, 2017 — October 31, 2017 There is an old Zig Ziglar quote that says: “The top salesperson in the organization probably missed more sales than 90% of the sales people on the team, but they also made more calls than the others made.” As motivational as this can be, it … Continue reading Should There Be A Trade-off Between Good Data and Productivity?
