Kent Campbell — February 3, 2018 Follow @reputationx — February 3, 2018 3844328 / Pixabay Well-written – but not so compelling – content won’t generate the user signals needed to improve branded search results. A great brand story improves click-rates, increases dwell time, reduces bounce rate, helps branded content rank better in search results, and … Continue reading A Good Story Beats Perfect Punctuation
Mike Parry — January 22, 2018 — January 22, 2018 Image blocking has always been a challenge for email marketers. Some email clients hide images by default, leaving your beautifully crafted newsletter as little more than a few stray alt tags scattered around in white space. So how do you make sure your emails look … Continue reading Pictureless Perfect: How to Build Emails That Look Good When Images Are Blocked
It’s the time of year when we commit to doing better things. Columnist Malcolm Cox believes 2018 should be the year of consumer trust and data responsibility. Malcolm Cox on January 16, 2018 2018. A new year. And with each new year, we’re all routinely asked for our predictions, resolutions and hopes for the … Continue reading Use your data to make 2018 the year of good business
Kayla Sloan — January 11, 2018 — January 11, 2018 geralt / Pixabay Before becoming a freelancer I worked at a few different jobs. Each one had a different owner, or manager, that ran it. Some were good at tasks such as staff scheduling, payroll, and training. Others were adept at handling human resources issues … Continue reading 6 Reasons Delegating is Good for Your Business
David Kiger — January 10, 2018 Follow @davidkiger — January 10, 2018 Shutterstock The promise of a new year can give us an opportunity for a fresh start. One way that small business owners can get on the right track for 2018 is to examine better ways to get organized. A 2016 survey by Office … Continue reading New Year, New Plan: It’s a Good Time for Small Business Owners to Tackle Office Organization
Jo Shaer — January 9, 2018 Follow @JoShaer — January 9, 2018 mcmurryjulie / Pixabay Following on from my post about Google and fake reviews, I had a strange conversation with a prospect recently. I want to get rid of some reviews The business owner had set up a paid account with an online review … Continue reading When Is A Good Review Not A Good Review?
Rise Of Machines Is Good for Business by Jonathan Shriftman , December 26, 2017 With the explosion of technology resources, from faster processing to unlimited cloud storage, businesses are able to analyze more data in more ways. The technology world is integrated into larger part of business strategies daily. Companies that recognize the value of … Continue reading Rise Of Machines Is Good for Business
Laura Patterson — December 12, 2017 Follow @LauraVEM — December 12, 2017 Strategy is fundamental to the success and sustainability of all organizations. It is about seizing opportunities and knowing which not to pursue, all while mitigating risk. Develop a Marketing strategy that stands the best chance of delivering on your current and FUTURE performance, … Continue reading Why Does Good Strategy Matter to the Bottom Line?
The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole. Jeremy Knauff on November 28, 2017 It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread … Continue reading Looking to get out of the SEO business? Good!
Tabitha Jean Naylor — November 25, 2017 Follow @TabithaNaylor — November 25, 2017 Where does your target audience hang out? For many businesses, the answer to this question is simple: social media. Over the past decade, social media channels have transformed how businesses communicate with their audiences because these platforms offer direct ways for you … Continue reading Are Social Media Chatbots Still a Good Thing?
