Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. Kevin Lee on March 2, 2018 A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against non-brand key performance indicators (KPIs) in a search engine … Continue reading Unit economics: The foundation of a good SEM campaign
Bob Van Rossum — March 1, 2018 Follow @BobVR — March 1, 2018 Marketing headhunters know the job search process is no easy feat. And knowing that one single document could determine the next stop on your journey in becoming a marketing executive is a bit nerve-racking. The days when recruiters took their time to … Continue reading 5 Questions Your Marketing Resume Must Answer to Make a Good (And Lasting) First Impression
Hannah Whiteoak — February 16, 2018 — February 16, 2018 geralt / Pixabay Email marketing has been an integral, and majorly successful, part of digital marketing for many years. The vitality of email marketing shows no signs of waning, with marketers claiming they’ll increase their spend on email marketing by 8.9% in 2018. However, while … Continue reading The Good, the Bad, and the Ugly in Email Marketing
Amanda Abella — February 16, 2018 — February 16, 2018 TBIT / Pixabay One of the biggest struggles I see among small business owners is that many of them aren’t very good with money. More specifically, they aren’t very organized or they don’t really know what’s going on financially. This a big problem. Like it … Continue reading How Business Owners Can Become Good With Money
Kent Campbell — February 3, 2018 Follow @reputationx — February 3, 2018 3844328 / Pixabay Well-written – but not so compelling – content won’t generate the user signals needed to improve branded search results. A great brand story improves click-rates, increases dwell time, reduces bounce rate, helps branded content rank better in search results, and … Continue reading A Good Story Beats Perfect Punctuation
Mike Parry — January 22, 2018 — January 22, 2018 Image blocking has always been a challenge for email marketers. Some email clients hide images by default, leaving your beautifully crafted newsletter as little more than a few stray alt tags scattered around in white space. So how do you make sure your emails look … Continue reading Pictureless Perfect: How to Build Emails That Look Good When Images Are Blocked
It’s the time of year when we commit to doing better things. Columnist Malcolm Cox believes 2018 should be the year of consumer trust and data responsibility. Malcolm Cox on January 16, 2018 2018. A new year. And with each new year, we’re all routinely asked for our predictions, resolutions and hopes for the … Continue reading Use your data to make 2018 the year of good business
Kayla Sloan — January 11, 2018 — January 11, 2018 geralt / Pixabay Before becoming a freelancer I worked at a few different jobs. Each one had a different owner, or manager, that ran it. Some were good at tasks such as staff scheduling, payroll, and training. Others were adept at handling human resources issues … Continue reading 6 Reasons Delegating is Good for Your Business
David Kiger — January 10, 2018 Follow @davidkiger — January 10, 2018 Shutterstock The promise of a new year can give us an opportunity for a fresh start. One way that small business owners can get on the right track for 2018 is to examine better ways to get organized. A 2016 survey by Office … Continue reading New Year, New Plan: It’s a Good Time for Small Business Owners to Tackle Office Organization
Jo Shaer — January 9, 2018 Follow @JoShaer — January 9, 2018 mcmurryjulie / Pixabay Following on from my post about Google and fake reviews, I had a strange conversation with a prospect recently. I want to get rid of some reviews The business owner had set up a paid account with an online review … Continue reading When Is A Good Review Not A Good Review?
