Greetje den Holder — June 30, 2018 Follow @GdenHolder — June 30, 2018 Every piece of marketing content you write should have a clear call to action. The CTA serves a simple yet crucial role in telling your readers what steps they should be taking next, like buying your product, calling for an appointment with … Continue reading These CTAs Are Not Good (And How to Fix Them!)
Chris Layne — June 26, 2018 — June 26, 2018 In the past, paper was the go-to choice for most sales organizations that needed custom sales order forms. Today, businesses can choose between a variety of more convenient options. Instead of paper sales order forms, sales reps can place orders using mobile apps on their … Continue reading Put Away Paper-Based Custom Sales Order Forms—For Good
Michael Stelzer — June 25, 2018 — June 25, 2018 The workforce management market has evolved considerably in recent years. Once referred to as workforce optimisation (WFO), research and advisory firm Gartner recently redefined this software category to accommodate the growing millennial workforce that is driving change in the way it expects to be engaged … Continue reading A Good WEM Strategy is a Business Game Changer – Here’s Why
Brandon Leibowitz — May 11, 2018 Follow @seooptimizers — May 11, 2018 Tumisu / Pixabay Many people who are otherwise good sound businessmen and women balk when it comes to the idea of paying for SEO services. “It’s too expensive” is a common refrain. But is it really? Setting the initial cost of SEO aside … Continue reading Cost vs. Return On Investment In SEO…Why It Makes Good Sense
Matt Harris — May 12, 2018 Follow @mrmch — May 12, 2018 For some, May 25, 2018, will mark a turning point in their email marketing outreach, for others, an abrupt shift from what was once the Wild West of email marketing. The impetus for these changes — the EU’s General Data Protection Regulation (GDPR) … Continue reading GDPR is Good News for Email Marketers – Really
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns Kevin Lee on May 2, 2018 Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing … Continue reading How to use good ol’ PPC to support fun and creative branded content
Kaitlin Westbrook — May 1, 2018 Follow @kaitwarren — May 1, 2018 What is business competition? Business competition is the process of companies and individuals competing in the same industry or field. This sort of competition applies to virtually all businesses and employees. For instance, have you ever competed with a coworker for the same … Continue reading Business Competition: How Connecting With Competitors Is Actually Good for Business
Bob Van Rossum — March 21, 2018 Follow @BobVR — March 21, 2018 Find the cutting-edge marketing executive your business needs today. The CMO role today is completely different from what it used to be a few decades ago. It has far evolved from the “make things pretty” department and has earned the respect of … Continue reading The Ultimate Guide: 6 Key Differences Between a Good CMO and a Great One
Aleah Taboclaon — March 13, 2018 Follow @aleahphils — March 13, 2018 When it comes to converting leads, it’s not just your marketing strategies that matter. In fact, your strategies will amount to nothing without a good website design. According to one study on health websites, 94 percent of comments revealed that design elements of … Continue reading How a Good Website Design Increases Your Conversions
How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media by Joe Mandese @mp_joemandese, March 2, 2018 There were two essential pieces of intelligence about the media economy unveiled during WPP’s quarterly presentation to investors Thursday. You can find them on pages 39 and 43 if you want to download the … Continue reading How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media
