Tag Archives: Good

Who, What, Where? Marketers Say They’re Good At Attribution

Who, What, Where? Marketers Say They’re Good At Attribution by Ray Schultz , Columnist, July 11, 2018 For all the hand-wringing about attribution, marketers must be getting better at it. Almost 100% are effectively using the science to achieve their marketing goals, and 49% are very successful — best-in-class — according to Measuring Marketing Attribution, … Continue reading Who, What, Where? Marketers Say They’re Good At Attribution →

How to Create Impossibly Good Project Proposals

Innovation

Sylvia Gindi — July 6, 2018 — July 6, 2018 It all starts with the project proposal. From million-dollar ad campaigns to thousand-dollar one pagers, so much of your agency’s success depends on sending persuasive proposals. This guide will show you how to create more compelling project proposal outlines. Of all the documents you’ll … Continue reading How to Create Impossibly Good Project Proposals →

A Good Resume Helps Your Job Search (And Not Just in the Ways You Think)

Career Resume

Amanda Clark — July 5, 2018 Follow @GrammarChicInc — July 5, 2018 geralt / Pixabay It goes without saying that, when you’re applying for employment, having a good resume is essential. What many jobseekers don’t realize, though, is that the process of writing a resume can be tremendously advantageous—and in more ways than one. It … Continue reading A Good Resume Helps Your Job Search (And Not Just in the Ways You Think) →

8 Ways to Make Blogging Easier If You’re Not a Good Writer

Blogging Tactics

James Patterson — July 5, 2018 — July 5, 2018 Free-Photos / Pixabay Whether you’re a new business trying to build brand awareness or an established business expanding your reach with digital strategies, you need a blog to vamp up your content marketing campaign. Blogging is an awesome and effective way to reach your target … Continue reading 8 Ways to Make Blogging Easier If You’re Not a Good Writer →

These CTAs Are Not Good (And How to Fix Them!)

PPC Strategies

Greetje den Holder — June 30, 2018 Follow @GdenHolder — June 30, 2018 Every piece of marketing content you write should have a clear call to action. The CTA serves a simple yet crucial role in telling your readers what steps they should be taking next, like buying your product, calling for an appointment with … Continue reading These CTAs Are Not Good (And How to Fix Them!) →

Put Away Paper-Based Custom Sales Order Forms—For Good

Sales Techniques

Chris Layne — June 26, 2018 — June 26, 2018 In the past, paper was the go-to choice for most sales organizations that needed custom sales order forms. Today, businesses can choose between a variety of more convenient options. Instead of paper sales order forms, sales reps can place orders using mobile apps on their … Continue reading Put Away Paper-Based Custom Sales Order Forms—For Good →

A Good WEM Strategy is a Business Game Changer – Here’s Why

Business Development

Michael Stelzer — June 25, 2018 — June 25, 2018 The workforce management market has evolved considerably in recent years. Once referred to as workforce optimisation (WFO), research and advisory firm Gartner recently redefined this software category to accommodate the growing millennial workforce that is driving change in the way it expects to be engaged … Continue reading A Good WEM Strategy is a Business Game Changer – Here’s Why →

Cost vs. Return On Investment In SEO…Why It Makes Good Sense

Return On Investment - ROI

Brandon Leibowitz — May 11, 2018 Follow @seooptimizers — May 11, 2018 Tumisu / Pixabay Many people who are otherwise good sound businessmen and women balk when it comes to the idea of paying for SEO services. “It’s too expensive” is a common refrain. But is it really? Setting the initial cost of SEO aside … Continue reading Cost vs. Return On Investment In SEO…Why It Makes Good Sense →

How to use good ol’ PPC to support fun and creative branded content

PPC Strategies

Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns Kevin Lee on May 2, 2018 Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing … Continue reading How to use good ol’ PPC to support fun and creative branded content →