Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant’s blind spot and what marketers can learn from the outcome. Joshua Reynolds on August 30, 2016 lazyllama / Shutterstock.com If you tuned into the recent Rio Olympics, you saw many inspiring acts of … Continue reading Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
by Lauren Clemett Follow @theubpAugust 18, 2016 Winning in business is a lot like winning a gold medal at the Olympics. There’s sweat, tears and so much hard work behind the scenes that no one sees. You have your fans, your competitors and your detractors and in the end, it’s all up to your performance … Continue reading Could You Win A Gold Medal In Business Right Now?
by Amanda OliverAugust 8, 2016 The world’s best athletes are competing in Rio de Janeiro right now, but the digital ads game may be even more competitive. Here are the six ways to handle the cutthroat sport of digital advertising during the world’s biggest athletic event. (1) KEEP AN EYE ON KPIs In the same … Continue reading 6 Ways To Earn Gold With Your Digital Ad Campaigns
by Bea Redondo Tejedor August 1, 2016August 1, 2016 On your marks. Get set. Go! The Rio Olympics are just around the corner. If you think Usain Bolt is going to take it easy on you because you haven’t warmed up or tied your shoelaces properly with your lucky triple-knot, you’re wrong. The time is … Continue reading 5 Email Marketing Ideas To Help You Win Gold At The Rio Olympics
by Krista DiBiccari, Op-Ed Contributor, July 1, 2016 Digital marketers will face a monumentally noisy summer in attracting the attention of engaged consumers. A heated, contentious U.S. presidential race complete with wall-to-wall news coverage of the Democratic and Republican conventions will dominate the news media this summer. Savvy political media buyers from both campaigns, as … Continue reading Going For Olympic Gold In Digital Marketing
by Brad Swezey January 25, 2016 Follow @JustSmallBizJanuary 25, 2016 Today’s topic I’m going to talk to you about is really are you the gold standard in your industry? This is Brad Swezey with Just Small Biz Marketing. I really want to talk about this concept of the gold standard, because when we’re doing a … Continue reading Is Your Company Really the Gold Standard?
by Daniel James November 16, 2015 Follow @FurstPersonNovember 16, 2015 Building a quality database for talent analytics is like building a house. Having the tools, materials, and workers is absolutely essential – after all, without any of those, how will the house get built? – but even that isn’t enough. In order to build the … Continue reading Building a Hiring House of Gold with Talent Analytics
Hellen OtiJuly 29, 2015 Finding leads on Twitter is both skill and art–one that involves creating relevant relationships and conversations. According to a recent study, Twitter was found to be the number one social selling tool for sales representatives looking to take advantage of social selling to exceed sales quotas. This finding makes the idea … Continue reading How to Make Twitter a Gold Mine for Leads
Inbound marketing content must speak directly to what your audience cares about, explains columnist John Donnelly III. John Donnelly III on June 9, 2015 Inbound marketing isn’t new anymore. Brands of all sizes in any number of industries use it to generate qualified website traffic, leads and conversions. They’re writing articles, creating videos and sharing … Continue reading Social Media Insights Are A Gold Mine For Inbound Marketers
Jessica JohnsonMay 9, 2015 Content marketers have dominated just about every corner of the digital marketing world. They’ve mastered the art of video, audio, text marketing, and various combinations of the three. The next logical step is to combine media and entertainment for the ultimate marketing platform: video games. Yes, you read that right – … Continue reading Turn Your Business Into A Video Game And Find Marketing Gold