Tag Archives: Gold

Video Content Marketing Gold: Your Subject Matter Experts

A. Lee Judge — August 13, 2019 — August 13, 2019 Video is the leader when it comes to marketing content designed to drive business, increase awareness, and maximize ROI. Companies today realize the necessity of incorporating multiple types of business video into their content strategy—as well as the need to create more unique assets … Continue reading Video Content Marketing Gold: Your Subject Matter Experts

Achieving the Gold Standard when Recruiting for High Volume: 5 Metrics you Must Measure

Jeanette Maister — December 14, 2018 Follow @jeanettemaister — December 14, 2018 High-volume recruiting can be a beast in itself and not understanding the data behind your hiring efforts can lead you down a path of uncertain forecasting and hiring shortfalls. In fact, high-volume positions receive 250 applicants compared to only 59 in a traditional … Continue reading Achieving the Gold Standard when Recruiting for High Volume: 5 Metrics you Must Measure

Hold-Out Groups: Gold Standard for Testing—or False Idol?

Derek Gleason — November 22, 2018 — November 22, 2018 qimono / Pixabay You regularly run A/B tests on the design of a pop-up. You have a process, implement it correctly, find statistically significant winners, and roll out winning versions sitewide. Your tests answer every question except one: Is the winning version still better than … Continue reading Hold-Out Groups: Gold Standard for Testing—or False Idol?

Going for Gold with a Responsive Theme

Obinna Morton — December 29, 2017 Follow @turnsofphrase_ — December 29, 2017 You’re doing well. Your company is swimming, metaphorically speaking, like an Olympian, a gold medaling Olympian, and you know your company is performing well because your product or services helped this particular client get more business. “Wow, thanks,” you respond emphatically. “Just one … Continue reading Going for Gold with a Responsive Theme

What should you do with all those ‘Likes’? How to spin social followers into gold

Sure, you may have plenty of social fans, but are you turning that follower count into revenue? Contributor Tamar Weinberg explains how you can monetize your social following. Tamar Weinberg on August 4, 2017   Although they might not want to admit it, many marketers find themselves flat-out stuck when it comes to their social … Continue reading What should you do with all those ‘Likes’? How to spin social followers into gold

How to Create a Hiring Process That Consistently Strikes Gold

Paul Peters — February 1, 2017 Follow @paultweeters— February 1, 2017 Have you ever accidentally discovered an amazingly talented employee? Someone who you thought you’d just hired to cover a simple task, or maybe interviewed just because they were one of the few that applied, and then discovered that they had talents far beyond what … Continue reading How to Create a Hiring Process That Consistently Strikes Gold