Advertisers need to consider consumer sentiment for a more complete assessment of ad performance. Robin Kurzer on February 9, 2018 Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback … Continue reading Going beyond Super Bowl engagement metrics to find what consumers really think
Cres Ferell — January 20, 2018 Follow @cresferrell — January 20, 2018 If you’re running a SaaS company, keep these five things in mind as you work to grow your business. I recently read an article by Tomasz Tunguz, a venture capitalist at Redpoint. Tunguz does a great job explaining the SaaS/Excel phenomenon. Essentially, Excel … Continue reading Going for Gold: Five Traits of Successful SaaS Businesses
Search marketers weigh in on their experiences since the change took effect in October. Ginny Marvin on January 8, 2018 When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause real problems. A few weeks ago, I asked people on Twitter if … Continue reading The AdWords 2x budget change: How’s it going?
Obinna Morton — December 29, 2017 Follow @turnsofphrase_ — December 29, 2017 You’re doing well. Your company is swimming, metaphorically speaking, like an Olympian, a gold medaling Olympian, and you know your company is performing well because your product or services helped this particular client get more business. “Wow, thanks,” you respond emphatically. “Just one … Continue reading Going for Gold with a Responsive Theme
Bhavna Singh — October 6, 2017 — October 6, 2017 Improving the business environment has always been a challenging task for organizations. Right from SMBs to large corporates, business organizations always aim at ensuring a substantial business environment for employees so that they can maintain the best possible productivity. Over the past few years, the … Continue reading Office Automation: How It’s Going to Shape Up the Future of Business Enterprises
When packages go missing, both your reputation and bottom line suffer. Contributor Tom Mucklow explains what you can do to avoid delivery snafus and prepare for the holiday rush. Tom Mucklow on August 24, 2017 Did you hear the story about the dog biscuits that spent a month and nearly 2,500 miles bouncing around … Continue reading Retailers: The high cost of holiday packages going undelivered
Heather R. Morgan — July 28, 2017 Follow @HeatherReyhan — July 28, 2017 punttim / Pixabay It’s a common scenario: you spend a couple hours constructing a cold email, making sure to include some persuasive details and a call to action that’s practically irresistible. But days go by and you’re finally forced to conclude that … Continue reading Are Your Cold Emails Going Unread? Your Subject Lines Are Probably to Blame
Samantha Martin — July 5, 2017 Follow @Socially_Sam — July 5, 2017 By 2020 it is predicted that in the US 40% of the workforce will be self-employed or freelance. More and more people are finding ways to earn a living without leaving their homes and without the constraints and normality of being employed by … Continue reading How To Go Freelance Without Going Broke
Andrew Schulkind — June 14, 2017 — June 14, 2017 FirmBee / Pixabay We’ve seen data recently–reach out and I’ll share it–that showed a lot of “meh” from marketers who were asked what digital channels worked well for them. On one level, we could take this data to mean that all digital marketing is mediocre. … Continue reading Digital Marketing Channels — Whole Lotta Mediocre Going On
Steven Tulman — May 5, 2017 Follow @StevenTulman— May 5, 2017 Video Marketing Video content is seeing massive gains in popularity. If correctly implemented, video content has been shown to be far more effective than written content in many scenarios. For consumers: Youtube has over 1 billion monthly users, which translates to ⅓ of the … Continue reading Video Marketing 101: Every Platform Is Going Video
