If you only advertise in the United States, you’re missing out on billions of potential customers. But before you enter the international PPC market, consider this advice from columnist Brendan McGonigle. Brendan McGonigle on April 18, 2017 The profession of a paid advertising specialist is one of circular efforts; any declaration of success is … Continue reading Going global: Common sense considerations too commonly ignored
By Hattie James March 24th, 2017 With so much emphasis on mobile, you could be feeling the strain to prioritize mobile conversion optimization over everything else, especially if you run any e-commerce on your site There’s a good reason to resist this urge and a better way to optimize your mobile site. It’s Not All … Continue reading Mobile: Going Beyond Conversions
Amy Campbell — March 22, 2017 — March 22, 2017 What’s happening with Wendy’s Twitter? Wendy’s kicked off 2017 with a bold move. After a Twitter user challenged the age-old tagline that Wendy’s beef is fresh and never frozen, the fast food chain shifted the tone of its replies from friendly to sassy with one … Continue reading Being Wendy’s: the Risk and Reward of Going Rogue on Social Media
Al Gomez — January 19, 2017 — January 19, 2017 The New Year is always exciting. The air feels different – and suddenly, you want to go out there and DO something different, too. For others, they make big changes like rebranding or redesigning their logos. For some, changes might be subtle, but still effective. … Continue reading Ever Thought About Going Global with International SEO?
Effective digital advertising is all about context, and columnist Phil Schraeder notes that in a cross-device world, getting context right requires a new set of tools and a new way of thinking. Phil Schraeder on January 11, 2017 “The right consumer at the right time at the right place.” That familiar mantra is exactly … Continue reading Going beyond ‘right consumer, right time, right place’
Julie Chomiak — January 6, 2017 — January 6, 2017 Small business owners manage everything in their company, from payroll to business development. As business as a whole continues to evolve, now is the time for small businesses to take the dive into digital marketing. While print marketing is still a vital part of a … Continue reading Going Digital: Everything Small Business Owners Need To Know Before Making the Digital Dive
Robbie Hyman — January 6, 2017 Follow @robbiemhyman— January 6, 2017 So, you’re looking to launch a freelance business as a graphic artist / copywriter / web designer / photographer / motion-graphics artist / SEO expert. My first bit of advice? Narrow down that list. You’re going to be exhausted. Actually, my first bit of … Continue reading Why a 10-Year Creative Freelancer Says Take a Job Before Going Freelance
Alice Simpson — January 2, 2017 — January 2, 2017 Social media can be an invaluable asset for startups: financially viable, most channels are completely free of charge, and can elevate new brands into the public eye. What’s more, a great social media strategy can provide direct access to potential new customers that would be … Continue reading Social Media – Going Pro for 2017
Bob Apollo — December 22, 2016 Follow @bobapollo— December 22, 2016 We’re rapidly approaching the end of the year, and barring the occasional miracle, it’s probably already pretty clear how your organisation’s sales year is going to end up. If you’re like most sales teams, it will probably have been a blend of high spots … Continue reading What is Your Organisation Going to Do Differently in 2017?
Google’s index has been shifting toward ‘mobile-first,’ making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners. Glenn Gabe on December 16, 2016 This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes … Continue reading Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
