Tag Archives: going

Reinventing Business Models: 3 Ways Small Businesses Can Keep the Momentum Going

Deborah Sweeney August 25, 2020 In June 2020, GetApp surveyed 577 small business owners to learn how they were able to respond to changing consumer behaviors and pivot their business models as a result of the COVID-19 pandemic. According to those polled, 92% of small businesses successfully pivoted in at least one way to meet … Continue reading Reinventing Business Models: 3 Ways Small Businesses Can Keep the Momentum Going →

5 Topics to Communicate to Employees Before Going Back to the Office

Employee Management

Jessica Thiefels July 5, 2020 Now that more of the United States is opening up, millions of Americans are returning to work. However, after the COVID-19 shutdowns, “back to the office” doesn’t necessarily mean “back to normal.” To help employees adjust to office life post-quarantine, you’ll need to be ready to communicate important changes and … Continue reading 5 Topics to Communicate to Employees Before Going Back to the Office →

Going From 0 to 1 with SEO

SEO Checklist

Stephen Greet — May 17, 2020 Organic search traffic. The holy grail. The gift that keeps on giving. The plant that keeps on bearing fruit? I don’t know, I’m sure you can think of your own cliche. There’s no time like the presence, and the Covid-19 crisis is a good time to invest in SEO. … Continue reading Going From 0 to 1 with SEO →

Keep Your Small Business Going During a Crisis

Crises Management

River Cartie — March 26, 2020 The COVID-19 (coronavirus) pandemic is changing the way we all do business. We’re all learning how to be flexible, imaginative, and resilient — the best traits a small business owner can have, besides tenacity. I know that it’s hard to not get bogged down by all the information that’s … Continue reading Keep Your Small Business Going During a Crisis →

Going Digital in the Midst of COVID-19

Digital Transformation

Majda Anwar — March 25, 2020 No matter where you look today, evidence of COVID-19 is everywhere. It has permeated daily life in every aspect, from working families now homeschooling their children to big-name companies are worried about how they will continue to do business without real-time, in-person collaboration. Major industries have canceled events around … Continue reading Going Digital in the Midst of COVID-19 →

When Things Aren’t Going Well, Will You Accept Blame?

Corporate Culture

Shep Hyken — December 4, 2019 Follow @Hyken In a recent Shepard Letter, I wrote about the concept of giving recognition to the people who deserve it. Someone being recognized for what they bring to the organization is often overlooked. That’s a shame. People need to be recognized for their contribution to the team’s success. … Continue reading When Things Aren’t Going Well, Will You Accept Blame? →

8 Indicators Your Business Website Is Going Down the Drain

Website Special Guidelines

Mike Kappel — October 30, 2019 Follow @PatriotSoftware Your website is a digital storefront for your small business. And because it’s one of the first things a potential customer sees about your company, you better be making a good first impression. But, how can you expect to make a positive impression if your business website … Continue reading 8 Indicators Your Business Website Is Going Down the Drain →

So, You’re Going to Resend an Email Marketing Campaign

Email Segmentation

Shmuel Herschberg — July 27, 2019 Follow @https://twitter.com/shmuelh — July 27, 2019 3 Things to Consider Before You Hit the Resend Button When it comes to email marketing, many in the business are resending campaigns to subscribers that did not open the first email. The question is, though, does it make sense to send this … Continue reading So, You’re Going to Resend an Email Marketing Campaign →

Content alone is not going to win the streaming war. Here’s why

Content Strategy

Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers disagree. Dallas Lawrence on April 12, 2019 Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, … Continue reading Content alone is not going to win the streaming war. Here’s why →