Ian HendersonJanuary 21, 2015 All around the world, millions of people are watching videos about everything from cats to cars, marketing to machines, so it makes sense that marketers are clamoring to be part of the video frenzy in 2015. There’s been a lot of talk about how to create a YouTube video strategy that … Continue reading Lights, Camera, Global! How to Create an International YouTube Strategy
Tag Archives: Global
How To Scale Your Content Across Regions – Lessons From “Global Content Marketing”
By Rachel Foster, Published November 10, 2014 Much has been written on content marketing. However, there’s not a lot of information for marketers who need to scale their content across regions. Pam Didner’s new book, “Global Content Marketing,” fills this gap. The book defines global content marketing as “the process of developing and sharing relevant, … Continue reading How To Scale Your Content Across Regions – Lessons From “Global Content Marketing”
Why Your Business System Is The Key To Global Growth
By Neil Davidson, Published October 24, 2014 Having offices in worldwide locations is great – in theory. However, while the amount of business you are attracting may be increasing, your business systems may not be running efficiently. If each of your offices manage their project delivery and reporting in different ways, this makes business growth … Continue reading Why Your Business System Is The Key To Global Growth
How Do You Lead A Global Brand? Start With 20 Years Experience & Add Market Intelligence
Get To Know: Avon CMO Patricia Perez-Ayala Amy Gesenhues on October 1, 2014 With more than 20 years experience managing business strategy, consumer marketing, and operations in leading markets around the world, Patricia Perez-Ayala serves as Avon’s Senior Vice President, Chief Marketing Officer, and Global Brand and Category President. Perez-Ayala began her career in 1983 … Continue reading How Do You Lead A Global Brand? Start With 20 Years Experience & Add Market Intelligence
Message Systems Unveils Global Email Deliverability Tracking Tool
Message Systems flips email to up engagement Email isn’t sexy but it sells products. That is what a lot of experts say. Still others insist email needs an upgrade – from more responsive templates and design to better measurement. A new offering out from Message Systems may solve part of email’s issues by improving deliverability … Continue reading Message Systems Unveils Global Email Deliverability Tracking Tool
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