Stacey RudolphJuly 14, 2015 As we approach the world population day on July 11, Invesp has created an infographic on online population to give us a glimpse on just how much the internet world is swelling year over year. Today, a whopping 42% of the world population of 7.3 billion has access to internet. You … Continue reading Global Internet Population and Penetration Stats [Infographic]
BusinessVibesJune 30, 2015 The growth of the Internet means that it’s now easier than ever for a small local business to expand across the globe. There are a few factors that you will have to bear in mind, and here are five tips that can help. 1. Good translation is vital Business language can be … Continue reading 5 Top Tips To Help Your Business Go Global
Richard RaddonJune 27, 2015 At Newfronts this year, presenters on every stage in Manhattan have declared that the golden age of digital video has arrived. The numbers are clear: Viewership is up by more than 53 percent, and global ad-supported video platforms like YouTube, Facebook, Twitter and Snapchat are all experiencing massive growth. Out of … Continue reading YouTube: The Power of the Global Everything Network
Denise ChanMay 1, 2015 There was a story that my parents imprinted in my childhood memory. I had an uncle that grew up in a small, secluded village in China. He saved up for most of his life and in his later teens, he was ready to move out to a bigger city on his … Continue reading The Cover-to-Cover Guide On Global Spam Law
Denise ChanMarch 18, 2015 Ever play the board game Risk? There was a period in my teens where my friends and I played non-stop. I remember it being a daunting game to pick up because not only could it last for hours (sometimes days) at a time, it required setting the groundwork early, having good … Continue reading Why It’s Important To Start Global
Jeff CoveneyMarch 2, 2015 Keeping people out of your campaigns is just as important as putting people in. When we think of targeted lists, we tend to think about who the campaign is targeting. For example, a mailing might drop to: Leads with C-level titlesLeads located in the US eastern regionLeads in the finance industry … Continue reading Improve Marketing Results with Global Suppression Lists
Tyla CobbMarch 1, 2015 These days lots of retailers who are very successful in their native countries are looking to take their business abroad. For many e-commerce companies, affiliate programs are a major revenue driver and merchants anticipate they will be a key component of global expansion. Though technology has made it easier than ever … Continue reading Five Things To Consider Before Taking Your Affiliate Program Global
Colleen PizarevJanuary 31, 2015 “Where do I start?” This is one of the most common questions I get from clients just dipping their toe into international. Building and launching an international communications plan is a daunting task. Whether you’re starting from scratch, or revising a prior plan that did not quite work to meet your … Continue reading Global Communication Plan – Where Do I Start?
Ian HendersonJanuary 21, 2015 All around the world, millions of people are watching videos about everything from cats to cars, marketing to machines, so it makes sense that marketers are clamoring to be part of the video frenzy in 2015. There’s been a lot of talk about how to create a YouTube video strategy that … Continue reading Lights, Camera, Global! How to Create an International YouTube Strategy
By Rachel Foster, Published November 10, 2014 Much has been written on content marketing. However, there’s not a lot of information for marketers who need to scale their content across regions. Pam Didner’s new book, “Global Content Marketing,” fills this gap. The book defines global content marketing as “the process of developing and sharing relevant, … Continue reading How To Scale Your Content Across Regions – Lessons From “Global Content Marketing”
