Tag Archives: Global

Podcast ads projected to grow to 4.5% of global audio ad spending by 2022

Podcasts Marketing

Study reported that 78 percent of listeners say they don’t mind podcast ads. George Nguyen on April 29, 2019   Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This figure accounts for 4.5 percent of global audio ad spending, up from 1.9 … Continue reading Podcast ads projected to grow to 4.5% of global audio ad spending by 2022 →

Think global but send hyperlocal email communications

Email Marketing Tips

Contextualizing content based on location as well as language, cultural differences and currency need to be considered in building a hyperlocal rapport. Len Shneyder on March 18, 2019 at 8:00 am Brands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers coming back. The bigger the … Continue reading Think global but send hyperlocal email communications →

Reaching global equilibrium: The value of consent and user preference

Content Strategy

While consent is core to operating ethically, it is crucial not to forget about user experience. Ben Barokas on January 9, 2019  The introduction of the General Data Protection Regulation (GDPR) this year started a ripple of privacy legislation across the globe, with governments evaluating whether current laws are enough to protect the personal data … Continue reading Reaching global equilibrium: The value of consent and user preference →

Global E-Commerce Can Take Your Business to the Next Level

eCommerce

Christopher Moore — November 21, 2018 Follow @cjmoore — November 21, 2018 Tumisu / Pixabay If you have a business that’s selling anything online, you’re involved in e-commerce. Companies that don’t sell online are being left behind and finding that they’re struggling to keep up. Naturally, there are some things that a person just can’t … Continue reading Global E-Commerce Can Take Your Business to the Next Level →

Facebook’s ‘Premieres’ videos now available to all global Pages

Facebook Video

First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage. Amy Gesenhues on October 2, 2018   Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live … Continue reading Facebook’s ‘Premieres’ videos now available to all global Pages →

Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking

Metrics

Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking by Laurie Sullivan , Staff Writer @lauriesullivan, May 29, 2018 The retail category led the Kantar Millward Brown 2018 BrandZ Global Top 100 ranking in percentage value growth, but companies in the technology space added $348 billion in value. The retail Top 20 rose by $149 billion. … Continue reading Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking →

Global SEO, Paid-Search Challenges Increasing

SEO Checklist

Global SEO, Paid-Search Challenges Increasing by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2018 Those searching on Google’s engine look for products and services from businesses that may reside in one country but sell into another. Recently new challenges have surfaced, such as Europe’s General Data Protection Regulation (GRPR), which goes into effect in May. But … Continue reading Global SEO, Paid-Search Challenges Increasing →

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