Zach HellerAugust 6, 2015 No single blog post can teach you everything you need to know about Google Adwords. And I won’t attempt to do that here. This post is for those out there that do not know anything about Google Adwords. It’s an introduction. At the end of the post, I’ll include some links … Continue reading Getting Started with Google Adwords
Laura DonovanJuly 19, 2015 Move over Like Button and make room for the Buy Button. Facebook doesn’t just want you to socialize, share and discover new things, it wants to help you shop and buy what you need and want. Facebook is currently testing shops within Facebook Pages. These are “essentially mini e-commerce sites” (BuzzFeed … Continue reading Facebook Getting Ready to Take on Amazon with the Buy Button
Laura NollJuly 16, 2015 Delivering an email to your audience goes well beyond simply hitting the inbox. Even in business email, driving ROI requires you to get the click. With the rise of content marketing strategies, banner blindness and inboxes full of competing messages — many B2B marketers are asking, “why isn’t this working?” The answers are fairly straightforward: 1. … Continue reading 6 Reasons Why Your Business Email Isn’t Getting Clicks
Louis FoongJuly 17, 2015 We’ve all been to meetings that were less than optimal in the productivity department. You know how they go – idle chit chat, boring presentations, brainstorming sessions that generate tons of ideas, and no new activity. You’re not alone. In fact, according to this infographic by Fuze.com, unproductive meetings waste over … Continue reading Getting The Most Out Of Your Meetings [Infographic]
Jen Phillips AprilJuly 8, 2015 Have you wondered why your content isn’t getting the “likes”, comments and shares you want? It’s a common problem and it’s one of the questions I’m asked a lot. Often, I’ll take a look at their social media profiles and it’s immediately evident to me. Help for your social media … Continue reading Why Your Social Media Content Isn’t Getting Read
Sometimes a simple testing plan is the smartest way to grow and retain your email subscribers. Columnist Eric Dezendorf offers tips on subject line testing, date/time testing, and more. Eric Dezendorf on July 6, 2015 If you’re like many email marketers out there, you send your regularly scheduled batch and blast email to your entire … Continue reading Getting Started With Email Testing
Brian SutterJuly 4, 2015 It sounds simple enough, but just because someone purchases your products and services, doesn’t mean they will pay you on time. For small businesses, slow collections equals less cash at your disposal, which can tie up your investments. It also hurts you over time with poor cash flow, inventory build up, and … Continue reading Getting Paid: Solving the #1 Accounting Problem
by Robert Brady June 29th, 2015 Potential customers are searching for solutions to their problems every day and AdWords is the perfect way to get in front of them at the exact moment they’re looking. They click your ad, show up on your site and convert into a lead for your sales team. … Continue reading 5 Reasons You’re Not Getting Qualified Leads From AdWords
Dan ShewanJune 24, 2015 I have a confession. When I first started writing for WordStream, I didn’t know the first thing about AdWords. I was familiar with a handful of online advertising terms – I knew what pay-per-click ads were – but beyond that, I had no idea. I didn’t know what cost-per-conversion meant. I … Continue reading 6 Ways To Learn AdWords Without Getting Certified
Amanda McGuinnessJune 18, 2015 When you are looking for a new product or service, where do you go for suggestions? The Internet? Friends? Customer reviews? Some people may go to all three, but many rely on just one. If you are producing a lot of your own content, but your potential consumers are relying only … Continue reading Getting Noticed: SEO, WOM, and Crowdsourcing
