by Christopher Penn November 28, 2015 Follow @cspennNovember 28, 2015 Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes … Continue reading The Beginner’s Guide to Blogging Part 10: Bulk Blog Topics Generation
by John Nemo November 26, 2015 Follow @JohnNemoPRNovember 26, 2015 There’s been plenty of complaining, consternation and hand-wringing lately about the massive changes made to LinkedIn’s Professional Groups. Rather than pile on with complaining about them, I want to focus in this post on how YOU can utilize the new LinkedIn Groups layout and interface … Continue reading How to Use LinkedIn Groups For Lead Generation
by John Nemo November 23, 2015 Follow @JohnNemoPRNovember 23, 2015 Linkedin Tip 1: Copy Sales Strategies That Already Work Let’s start with an obvious example: Stop for a minute and think about the TV commercials for new cars that use sales strategies aimed at men. What is that type of TV commercial typically like? It’s AGGRESSIVE. … Continue reading Top Sales Strategies to Utilize on LinkedIn Lead Generation Process
by Laura Bruck November 22, 2015 Follow @EZShieldNovember 22, 2015 Teaching your teens about technology probably sounds like the making of a bad joke. As a parent of Generation Z, I know firsthand that my kids will out tweet, out snap and out share me any day of the week. After all, it’s practically hard-coded … Continue reading Growing up Cyber: Generation Z and Online Privacy
by Barbara McKinney November 18, 2015November 18, 2015 Outsourcing is a key strategy in a business. Today, you can outsource anything from HR payroll to marketing. However, no matter how strategic and beneficial it can be, it can also become a setback for any business. There are horror stories to outsourcing. But if there is … Continue reading The Pros And Cons Of Outsourcing IT Lead Generation [Infographic]
by Rick Whittington November 14, 2015 Follow @rickwhittingtonNovember 14, 2015 Companies are always looking for ways to increase their conversion rate. Unfortunately, though, the vast majority resort to tactics and strategies that are not effective. In fact, some things that marketers think will improve their conversion rate actually hurt it. The “information age” has created … Continue reading The Role Of User Experience (UX) In Your Lead Generation Strategy
by Bodhi Short November 10, 2015November 10, 2015 Demand marketing gets more complicated by the day. In order to get everything done and still ensure great customer experiences in this always-on environment, we often find ourselves cutting corners. But one shortcut can quickly grow into many, until our entire demand gen engine is compromised. Here’s … Continue reading Demand Generation Issues You Should Fix Before Your Boss Finds Out
Rick WhittingtonNovember 3, 2015 Clued-in business owners and marketing managers aren’t just using social media to boost brand awareness — they’re also leveraging these platforms in order to generate leads. By stirring up interest and encouraging users with a call-to-action, sites like LinkedIn, Facebook and Twitter can all be used as powerful marketing funnels to … Continue reading 5 Powerful Ways to Use Social Media for Lead Generation
Kate BoyceNovember 1, 2015 Whether you’re an MD that likes them or loathes them, websites are here to stay – and the good news is they can be a very valuable tool when it comes to lead generation. Visiting a company’s website to check out its products, services and credentials is now very much the … Continue reading What Role Can a Website Play in Today’s B2B Lead Generation?
Rosalind HenshellOctober 29, 2015 How to Use Social Media as a Lead Generation Tool for Your Business. I’m sure you’ve heard about Social Media. I’m also sure that if you have a business, you’ll also have some form of social media account for that business. What I would be surprised to hear, however, is that … Continue reading How to Use Social Media as a Lead Generation Tool for Your Business.
