by Paul Gillin February 12, 2016February 12, 2016 A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. But the leads weren’t panning out; the quality was terrible and salespeople were pointing the … Continue reading Time to Abandon Spray-and-Pray Lead Generation
by Larry Kim February 10, 2016February 10, 2016 Do you want more qualified leads? Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It’s true! But not if you follow Twitter’s instructions. Why? Because Twitter’s advice for creating lead generation cards is completely wrong. In this post, … Continue reading How to REALLY Run a Twitter Lead Generation Campaign
by Jennifer Harmel February 9, 2016February 9, 2016 One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. Whether it’s a new industry, product or technology, there are never two days alike and never a lack of things to learn. I also get to … Continue reading 3 Demand Generation Lessons Learned in 2015
by Soumya Nair January 22, 2016 Follow @Soumya_M_NairJanuary 22, 2016 Marketing has changed its forms from time to time, depending upon the market and its demands. Marketing in this 21st century has to be easy, smart and trendy. Unlike past, marketers today have lots of tools, tricks and tips that empower them to get high … Continue reading Lead Generation Tools for Trendy Marketers this 2016
by John Oechsle January 16, 2016 Follow @hjoechJanuary 16, 2016 Every small business journey begins with an idea, some hard work and the dream of what might be achieved. As entrepreneurs and small business owners, you’ve worked diligently to realize the success you’ve attained since your journey began. From the very first step, you’ve refined … Continue reading Learning the Rules of the Road to Lead Generation
by Candis Roussel January 4, 2016January 4, 2016 Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. However the professional services marketplace is continuously changing. Every year, more and more companies are finding and vetting potential service firms online. So today, savvy firms are utilizing their … Continue reading Best Website Techniques for Greater Online Lead Generation
by Carrie Dagenhard January 2, 2016January 2, 2016 There is one thing all technology companies need to survive in this ever-evolving, highly competitive marketplace: leads—and lots of them. Unfortunately, successful lead generation is also one of the industry’s greatest challenges. According to a survey of more than 800 marketing professionals in software and technology, generating … Continue reading Crummy Leads? 5 Lead Generation Fixes For Your Technology Company
by Abhishek Raj December 13, 2015 Follow @buddinggeekDecember 13, 2015 Lately there has been a lot of buzz on the web regarding Google plus being a dead social media marketing tool. If you’re one of those who believe that the Google+ ripple for social media marketing is over, then reading this post could perhaps completely change your negative … Continue reading Using Google+ for Viral Traffic Generation! [Case Study]
by Stephen Croome December 10, 2015December 10, 2015 Over the last decade, I have spent 4 years working for marketing agencies driving direct sales for clients and the most recent 4 years working with startups to generate leads. I have managed to boil my lead generation flow down to a smooth, always-on, scalable system that … Continue reading How To Build A Lead Generation Machine At A Startup
by Matt Kleinschmit December 4, 2015 Follow @mattkleinschmitDecember 4, 2015 Just when many companies are finally starting to understand millennials, a new generation is starting to emerge. Generation Z—people who were born from 1995 onwards—is making its presence known as people from this generation are starting to enter the workforce and earning their own income. … Continue reading Generation Z Characteristics: 5 Infographics on the Gen Z Lifestyle
