Todd GiannattasioSeptember 30, 2015 It’s surprising to me how many conversations take place about how to design a website, drive traffic, and capture leads when the answers already exist. Attracting and converting customers online is far from new, so why are companies still trying to figure things out? I get it, if you don’t know … Continue reading Your System to Grow Lead Generation and Sales Online
Laurie Sullivan @lauriesullivan, (September 24, 2015) Search engine optimization (SEO) is the No. 3 most effective lead-generation tool, followed only by company Web sites at No. 2, and events and conference at No. 1, according to a recent report surveying B2B marketers on generating high-quality leads. Paid-search advertising sits at No. 7. … Continue reading SEO The No. 3 Effective Tool For Lead Generation
Katie MartellSeptember 23, 2015 Drumroll please…the reason only 3% of enterprise marketers in a recent ANNUITAS study claim to be “effective” when it comes to demand generation…is…marketing is tough. OK, that’s not the real point of this post, but I must clarify up front: There is no single black and white reason as to why … Continue reading The Leading Cause of an Ineffective Demand Generation Strategy
Daniel HristovSeptember 22, 2015 Email marketing is one of the primary methods used for lead generation by business owners and can lead to incredibly good results. However, the key to success with every online marketing campaign, including sending targeted email blasts to your loyal subscribers, is personalization. You just can’t achieve the results you desire … Continue reading Email Retargeting – The Next Generation of Email Marketing
Louis FoongSeptember 18, 2015 We’re likely all familiar with A/B testing when it comes to our landing pages. A/B testing lets you compare two different designs to find the approach that works best for your audience. But how many of us put that same level of attention and care into creating our lead generation forms? … Continue reading Constructing the Perfect Lead Generation Form [Infographic]
Louis FoongSeptember 10, 2015 When you’re on the lookout for a new TV (or smartphone, or laptop), your first step is probably to use Google to see what other people have to say about different brands or models, right? You’re not alone. Fleishman-Hillard reported in 2012 that 89% of people do exactly that, and one … Continue reading How Marketing Can Contribute to Revenue Generation [Infographic]
Shannon PragerSeptember 5, 2015 Smart marketers take a strategic approach to demand generation. Sales may be about getting your leads to choose you over your competition, but demand generation can reposition your product or service to be the only solution to their problem, eliminating the competition pretty quickly. If your goal is to increase pipeline … Continue reading 5 Components of a Successful Demand Generation Strategy
Tom PickSeptember 1, 2015 Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers and prospects on social media. While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention—lead generation remains the top … Continue reading How to Create the Perfect Lead Generation Form [Infographic]
Hellen OtiAugust 28, 2015 Earlier this year, a study from Forbes revealed that Twitter had overtaken Linkedin when it comes to lead generation. The report also indicated that, many top salespeople use Twitter to exceed their sales quota by over 6X. This makes Twitter one of the fast rising social media tools for lead generation. … Continue reading Actionable Ways to Using Twitter as a Lead Generation Tool
Michael BirdAugust 27, 2015 If your small- or medium-sized business doesn’t have a Facebook business page, then you’re missing out on some serious lead generation opportunities. Facebook is an easy way to stay in touch with your consumer base and build strong brand awareness and loyalty. Best of all creating an account is free, and … Continue reading 3 Ways To Use Facebook For Lead Generation
