July 10, 2025 The next generation of business leaders must be adaptable BY Melissa Puls When my marketing role evolved to include customer success and renewals, some naturally expressed confusion on why a CMO with established expertise and an already large remit would willingly take on more. This confusion was not among colleagues (I’m fortunate enough … Continue reading The next generation of business leaders must be adaptable
Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based Brian Tatarnic Jul 2, 2025 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website … Continue reading Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based
Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based Brian Tatarnic Jul 2, 2025 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website … Continue reading Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based (DD)
Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI. Brianna Miller on June 25, 2025 For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 … Continue reading Are brand awareness and demand generation rivals, or the ultimate power couple?
We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on? Mike Pastore on May 2, 2025 Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from … Continue reading Content generation outpaces other applications of AI for marketers
The Next Generation Of The Marketing Mix Model by Laurie Sullivan , Staff Writer @lauriesullivan, March 7, 2025 Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized businesses to rethink media metrics that lead … Continue reading The Next Generation Of The Marketing Mix Model For SMBs
A new term has slowly been gaining traction on social media. Will it last? BY Elissaveta M. Brandon Almost two years ago, the Berlin-based artist Boris Eldagsen made the headlines after winning the prestigious Sony World Photography Award with an AI-generated image, then rejecting the award. “AI is not photography. Therefore I will not accept the … Continue reading These artists are rebranding AI image generation with a new name
November 22, 2024 Most Americans don’t expect to ever get rich, but they think the next generation will A new survey from Fidelity finds Americans at all income levels worry about losing their money, and most don’t see themselves as wealthy. BY Shalene Gupta While inflation has slowed to 2%, prices are still 20% higher than … Continue reading Most Americans don’t expect to ever get rich, but they think the next generation will
Symphony Creative Studio turns product descriptions or URLs into video clips. Anu Adegbola on November 18, 2024 TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from … Continue reading TikTok launches AI video generation tool for marketers
People still use mail, people still like mail and many businesses still send mail on a weekly basis. Kim Davis on September 23, 2024 Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. That’s according to new research from … Continue reading Mail still holds appeal for younger generation
