By Jeff Beer January 22, 2023 Ever since Pepsi first pitched itself to your parents and grandparents as a youth-focused brand back in 1963—“Come alive! You’re in the Pepsi Generation!”—there has been a steady stream of soda marketing and entire brand launches conceived for the sole purpose of enticing young, cool, (and lucrative) tastebuds. … Continue reading Pepsi’s new Gen Z soda and the futile quest to be the brand of a generation
By Band of Sisters November 25, 2022 More than 30 years ago, we were founding members of our company’s Women’s Resource Network. We wore our power suits and our sensible heels into conference rooms to address the challenge of the day: not enough women in positions of power. Despite an increase in women holding … Continue reading Workplaces are at risk of losing a generation of women leaders—here are 5 things that could help
By Shalene Gupta October 12, 2022 Gen Z is still young, but this demographic cohort has already weathered a global pandemic, rampant inflation, and the ever-present rise of climate change. The oldest among them have had to enter their first jobs while the world was adjusting to remote work and the ramifications of COVID-19, … Continue reading A Harvard career adviser explains how managers can bridge the Gen-Z generation gap at work
By Kathleen Davis October 10, 2022 For some people when they hear the words “workplace discrimination,” it calls to mind a bygone Mad Men era of overt sexism and racism. And while that kind of egregious behavior does happen, the discrimination most prevalent in workplaces can fly under the radar for those not experiencing … Continue reading How workplace discrimination has changed over the last generation
Inflation Is Squeezing The Sandwich Generation Into Paninis by Corinne Casagrande , October 4, 2022 Rising costs put pressure on the sandwich generation, defined as adults who have a parent 65 or older, and are either raising a child under 18 or providing financial support to an adult child. More than half of U.S. adults … Continue reading Inflation Is Squeezing The Sandwich Generation Into Paninis
By Christopher Zara August 29, 2022 They’re “defining a new work ethic based on balance and fulfillment.” They’re embracing a “laziness that values raw honesty over prestige or job security.” They’re a “nomadic” workforce that “sees every job as temporary.” No, those quotes are not from the latest round of hot takes … Continue reading Generation X: the original quiet quitters
Maqsood Rahman January 12, 2022 Lead Generation is the way to cultivate the interest of potential clients (leads) in your business. There are several elements that go into establishing a successful marketing plan. Among them, the two important tactics are – lead generation and SEO. The first and foremost duty of the Lead generation tool … Continue reading What Is Lead Generation in SEO?
Alejandra Zilak December 16, 2021 When it comes to marketing, there are a myriad ways to reach your audience. Traditional forms of TV and radio commercials, billboards, and direct mail are still effective. However, in an age where everyone is online, it’s also crucial to pay attention to the digital landscape — especially when it … Continue reading Email Marketing: A Complete Guide to Increasing Lead Generation and Conversion Rates
Stacy Lee November 29, 2021 There has probably been no other time when the importance of generations was as discussed as nowadays. It’s been one of the burning issues in the past few years, influencing how marketers establish their strategies and how businesses sell their products. Using the same formula to appeal to those in … Continue reading 8 Top Channels to Recruit Generation Z Using a SaaS for Recruitment
Jeremy Durant November 1, 2021 B2B web designs can be lovely and enjoyable, but they should also be functional. While award-winning websites explore new trends and take us on an artful journey, websites that drive leads maintain or increase revenue. In this brief article, we are going to share 5 B2B web design tips for … Continue reading B2B Web Design: Tips for Lead Generation
