PageFair says the current digital ecosystem is dying, and here’s how to fix it. Barry Levine on January 12, 2018 Consent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the conclusion of Johnny Ryan, head of ecosystem at anti-ad-blocking solutions provider PageFair. His firm has … Continue reading ‘Consent is unworkable’ for programmatic ads in the era of GDPR
The General Data Protection Regulation is edging ever closer. Columnist John Steinert explains how marketers can use the impending change as a catalyst for delivering marketing ROI. John Steinert on December 14, 2017 One thing that’s been both helpful to the companies I’ve worked for and to my own success has been a willingness … Continue reading GDPR won’t kill you. It’ll make you stronger
Matilda Egere-Cooper — December 12, 2017 — December 12, 2017 geralt / Pixabay The phrase ‘Data protection’ seems to only come up when something’s gone horribly wrong—like the recent news of Uber’s massive data breach or the huge payroll data leak at Morrisons. But the frequency of data-related incidents could change with the impending General … Continue reading 7 Ways a Small Business Can Prepare for the GDPR
The digital asset management firm, headquartered in Amsterdam but with a major US presence, sees GDPR as a competitive advantage as well as an obligation. Barry Levine on November 13, 2017 Digital asset management firm Bynder is almost ready for GDPR Day. That’s May 25, when the European Union’s General Data Protection Regulation goes into … Continue reading Here’s how international firm Bynder is gearing up for GDPR
The EU’s General Data Protection Regulation and Y2K share some surprising similarities. Columnist Scott Vaughan breaks them down and outlines four ways to prepare your organization for GDPR. Scott Vaughan on October 16, 2017 Buckle in. Marketing — and your entire organization — is about to be overwhelmed with stiffer data privacy regulations around … Continue reading Is GDPR the Y2K for B2B marketing? And how to use it to your advantage
Kristen Dunleavy — September 17, 2017 Follow @KristenWritesIt — September 17, 2017 TeroVesalainen / Pixabay Is May 25, 2018 a big day in your life? It certainly will be if you are an email marketer who does business in the European Union. And that’s even if you are based in the United States. It’s the … Continue reading Calling All Email Marketers: Here’s Everything You Need to Know About GDPR
Kristina Podnar — September 14, 2017 Follow @kpodnar — September 14, 2017 Copyright: dotshock / 123RF Stock Photo One of the main reasons people start a small business is so that they can work for themselves. Many soon realize, however, that they’re at the mercy of a really tough boss. In a Gallup survey of … Continue reading GDPR Game Plan for the Small Business
How should you prepare for the European privacy regulation going into effect next year? Contributor Travis Wright explains the GDPR’s provisions and outlines one approach to compliance. Travis Wright on August 2, 2017 Failure to be a good steward of consumer data by letting it fall into the wrong hands will soon result in … Continue reading The impact of GDPR on marketing technology and cybersecurity
The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability nightmare. Barry Levine on June 15, 2017 About a year from now, we could be watching the Ad Tech Apocalypse. That’s when the European Union’s GDPR (General Data Protection Regulation) goes into … Continue reading Here’s how ‘customer tech’ may rescue consumers and brands from GDPR
Here’s a good starting point for learning about what any company with European users needs to consider before May of next year. Barry Levine on February 14, 2017 It’s February, 2017. Do you know where your GDPR plans are? On May 25 of next year, the General Data Protection Regulation goes into effect, yet … Continue reading Ready for GDPR? This white paper points you in the right direction
