Gartner Analyst: Marketers Struggling with Parts Of GDPR by Laurie Sullivan , Staff Writer @lauriesullivan, April 9, 2018 Gartner analysts estimate that by the end of 2018, more than 50% of companies affected by the European Union’s General Data Protection Regulation (GDPR), which goes into effect May 25, 2018, will not be in full compliance with … Continue reading Gartner Analyst: Marketers Struggling with Parts Of GDPR
Tag Archives: GDPR
9 steps you can take now to get prepared for GDPR
Robin Kurzer on April 5, 2018 If you are a US business that just started thinking about how to prepare for the General Data Protection Regulation (GDPR), time is running out. When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data of European citizens are … Continue reading 9 steps you can take now to get prepared for GDPR
GDPR – The Email Marketing Red Herring
Mike Parry — March 30, 2018 — March 30, 2018 Have I got your attention? I’m going to say something else controversial, GDPR is not about email marketing! GDPR doesn’t cover email and the ICO doesn’t care how many times you email your data, once in the morning and once in the afternoon, once a … Continue reading GDPR – The Email Marketing Red Herring
For all the procrastinators, here’s some GDPR triage
If you’ve been slow to comply with the EU’s personal data requirements — or if you don’t know where to begin — here are a few suggestions. Barry Levine on March 26, 2018 Perhaps your company hasn’t really done anything to get ready for the General Data Protection Regulation (GDPR), which goes into effect … Continue reading For all the procrastinators, here’s some GDPR triage
All About the GDPR
Staying compliant in a new era of data privacy While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make … Continue reading All About the GDPR
Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR
Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR by Laurie Sullivan @lauriesullivan, March 23, 2018 Publishers working with Google that target ads to European consumers will gain a way to serve non-personalized ads before the General Data Protection Regulation (GDPR) privacy rules go into effect May 25. The move is part of Google’s … Continue reading Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR
Is Marketing Leading GDPR For Your Company?
Is Marketing Leading GDPR For Your Company? by Paul Sonntag , Columnist, March 8, 2018 With the EU’s General Data Protection Regulation (GDPR) going into effect on May 25, many organizations are coming to the realization that the time for action has arrived, or may actually have arrived unnoticed many months ago. For some, marketing … Continue reading Is Marketing Leading GDPR For Your Company?
GDPR Resource Kit: Getting You and Your Vendors Ready for GDPR
Nicolas Moinard — March 5, 2018 — March 5, 2018 The European General Data Protection Regulation (GDPR) will come into effect on May 25th, 2018 and will directly affect not only businesses in EU member states, but any business who interacts with EU citizens. Those organizations who are not compliant may face heavy fines, up … Continue reading GDPR Resource Kit: Getting You and Your Vendors Ready for GDPR
Cookies Will Crumble, But Not Because Of GDPR
Cookies Will Crumble, But Not Because Of GDPR by Sean Hargrave , Staff Writer, February 22, 2018 Interesting to see that nearly two in three US marketers believe that cookies are going to crumble within the next two years. That’s not just because it’s an interesting observation in itself and undoubtedly speaks to the looming … Continue reading Cookies Will Crumble, But Not Because Of GDPR
Here are 9 misconceptions about GDPR
Small businesses are exempt. US-only companies are not at risk. ‘Legitimate interest’ allows marketing without consent. And other myths. Barry Levine on February 2, 2018 The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR, … Continue reading Here are 9 misconceptions about GDPR
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