Personal Branding Blog — January 3, 2019 — January 3, 2019 Recently, I informally asked 25 professionals at different stages of their careers to share their thoughts on networking. In every case, the word itself elicited a sigh, groan or eye roll, and a story about fears of being in a large room with a … Continue reading When Networking in a Big Room Scares You… Change the Game
Daniel Burrus — December 27, 2018 Follow @DanielBurrus — December 27, 2018 Many business consultants agree that benchmarking is imperative to strategic planning. By using metrics, a business will study the practices, designs, and financial outcomes of industry leaders with one distinct purpose: To keep up with the pacesetters. There’s just one problem. Keeping up—with … Continue reading Keeping Up is a Fool’s Game
Prepare for a significantly intensified focus on data quality, governance, analysis and risk management in 2019. Julian Baring on December 19, 2018 For years, companies have been collecting data almost without any strategy in place. While the amount of data continues to grow, the General Data Protection Regulation (GDPR) discussions have also developed around topics … Continue reading Data ownership is shifting so enterprises are stepping up their tech game
To give your email marketing program a competitive edge, leverage timing, location and behavior to provide relevancy for customers. Kyle Henderick on November 8, 2018 at 1:00 pm Many brands struggle to move beyond basic personalization tactics such as the use of the recipient’s first name. In fact, only 37 percent of consumers say that … Continue reading Step up your email personalization game
Taylor Gordon — October 15, 2018 — October 15, 2018 Cozendo / Pixabay Online networking is how I started my business. For the first few years, I connected with clients by pitching constantly and responding to a few job listings from the comfort of home. Venturing out to live events and conferences is when the … Continue reading Why Networking in Person Can Be a Game Changer
Only when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving marketplace. Rex Briggs on September 27, 2018 Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more … Continue reading Your AI does not need tickets to the big game
Amanda Clark — August 31, 2018 Follow @GrammarChicInc — August 31, 2018 slightly_different / Pixabay The primary focus of many people when applying for a job is their resume. This is where the majority of their effort goes, and they often forget about the cover letter, or quickly scrape something together at the last minute. … Continue reading Upping Your Cover Letter Game
Julie Neumark — July 18, 2018 Follow @julieneumark — July 18, 2018 4 ways brands can take advantage of the intersection of video streaming and gaming To talk about the convergence of video streaming and gaming as the catalyst for a new culture of creation would seem like a bit like a no-brainer to many. … Continue reading Winning the Game with Content Targeting on YouTube
Contributor Peter Minnium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to win the social media marketing game. Peter Minnium on July 13, 2018 Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group … Continue reading Winning the social media marketing game
Michael Stelzer — June 25, 2018 — June 25, 2018 The workforce management market has evolved considerably in recent years. Once referred to as workforce optimisation (WFO), research and advisory firm Gartner recently redefined this software category to accommodate the growing millennial workforce that is driving change in the way it expects to be engaged … Continue reading A Good WEM Strategy is a Business Game Changer – Here’s Why
