Tag Archives: Fundamentals

Measuring how offline marketing drives website traffic: The fundamentals

Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you’ll need to help you determine which offline marketing channels are the most effective. John Lincoln on December 26, 2017   You may still favor “old school” methods to get the word out about your website. But … Continue reading Measuring how offline marketing drives website traffic: The fundamentals

5 fundamentals of digital advertising every marketer should know

As questions of transparency continue to plague digital advertising, columnist Patrick Armitage puts together a list of five key points to consider when navigating the digital ad landscape. Patrick Armitage on October 20, 2016   When Facebook last month admitted to exaggerating ad video views, it underscored for many marketers the dubious metrics and efficacy … Continue reading 5 fundamentals of digital advertising every marketer should know

4 Fundamentals for Crafting a Winning Video Marketing Strategy in 30 Minutes

by Andre Oentoro May 12, 2016 Follow @breadnbeyondMay 12, 2016 Besides an excellent product or service, a successful business is built with a string of marketing efforts. Video marketing is one of the most influential. Many companies choose to outsource their marketing because they think it’s better to leave it to the pros. It’s not … Continue reading 4 Fundamentals for Crafting a Winning Video Marketing Strategy in 30 Minutes

Inbound Marketing Fundamentals, Part 2: Customizing Your Content For Your Clients & Customers

In part 2 of this series, columnist Daniel Faggella discusses how to get results from all the stages of inbound marketing by creating content that speaks to everyone in your audience. Daniel Faggella on February 22, 2016   In my last article in this series, we covered a lot of ground on what inbound marketing … Continue reading Inbound Marketing Fundamentals, Part 2: Customizing Your Content For Your Clients & Customers