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5 Surprises From Pew Internet’s Recent Social Media Usage Report

Arik Hanson April 30, 2021 A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. For example, LinkedIn trends toward white, middle-aged men with college degrees making $ 75+. Makes … Continue reading 5 Surprises From Pew Internet’s Recent Social Media Usage Report →

Small Business Advantage: How Your Small Business Can Benefit From Blockchain Technology

Tanvir Zafar April 29, 2021 A business is a good venture when effective strategies are applied to gain tangible results. Many times, businesses (especially small businesses), are often after more effective ways of serving their customers and providing them with improved services. Blockchain is a medium that can be utilized by these companies to raise … Continue reading Small Business Advantage: How Your Small Business Can Benefit From Blockchain Technology →

Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests

Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests by Laurie Sullivan  @lauriesullivan, April 28, 2021 Enterprise ad-tech company FatTail on Wednesday released data detailing the potential growth of premium programmatic deals and inventory. FatTail conducted the study with Beeler.Tech, which focuses on connecting people, and CoLab Media Consulting, a consulting and marketing … Continue reading Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests →

From Trend Watching to Idea Wrangling: How to Turn Cycles Into Action Plans

Daniel Burrus April 20, 2021 We’ve seen cycles come and go—everything from music trends that emulate days gone by to past decades of fashion making a comeback. It is evident that cycles are all around us. As a business leader, how do you turn cycles into your advantage, and better yet, what industries will benefit … Continue reading From Trend Watching to Idea Wrangling: How to Turn Cycles Into Action Plans →

Actionable value from e-books, martech subway map: Friday’s daily brief

Plus, HUMAN’s new fraud-busting collaboration Chris Wood on April 16, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Actionable value from e-books, martech subway map: Friday’s daily brief →

How to Organize a Virtual Summit for Your Company from Scratch

Natalie Luneva April 16, 2021 2020 brought an unparalleled increase in online versus offline events, with some platforms reporting 1000% growths. While the events industry initially took a blow, most organizers pivoted and moved their conferences, summits, or meet-ups online. And the rewards appeared quite quickly. Virtual events typically have better ROI than in-person ones. … Continue reading How to Organize a Virtual Summit for Your Company from Scratch →

13 Valuable Business Lessons from the Oil Magnate JD Rockefeller

Steven Imke April 14, 2021 JD Rockefeller grew up poor. His father, an unreliable con-man that sold snake oil to unsuspecting consumers. Although absent for most of JD’s life, he instilled in Rockefeller an entrepreneurial spirit and mindset. Rather than do chores like other kids his age, the young Rockefeller would buy a block of … Continue reading 13 Valuable Business Lessons from the Oil Magnate JD Rockefeller →