Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign by Laurie Sullivan @lauriesullivan, July 13, 2022 Lotame will release data on Wednesday detailing a video campaign with Banana Boat that tests the performance and the scale of programmatic audience targeting with and without third-party cookies. “The concept of cookieless is new, and … Continue reading Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
How to Stop Inflation from Deflating Your Savings Due / 30 Jun 2022 No, you aren’t imagining things. Everything costs more than it did before, and these higher prices make it hard to balance the budget while saving and thinking about retirement. But you can stop inflation from deflating your savings! In April, the … Continue reading How to Stop Inflation from Deflating Your Savings
Take Inspiration From Trending and Successful eCommerce Businesses Parth Pandya / 28 Jun 2022 Believe it or not, online shopping has become a massive trend nowadays, and its popularity is increasing daily. Of course, we were already in the era of digitalization, but this entire pandemic situation has made eCommerce industries flourish more than … Continue reading Take Inspiration From Trending and Successful eCommerce Businesses
By Shalene Gupta June 22, 2022 Our behavior is shaped by the times we live in and the life stage we’re in, and this includes our attitudes about personal finances. A new study by business research firm Logica Research delved into the financial profiles of baby boomers, Gen X, millennials and Gen … Continue reading Millennials and Gen Z want more financial advice from employers. Boomers? Not so much
By Bipul Sinha June 05, 2022 Someone could be an expert in designing and building pools, but that doesn’t make them a great swimmer. That was the first lesson I learned when I made a big career switch from VC to CEO. After several years at the top Bay Area venture capital … Continue reading 4 lessons I learned in my journey from VC to CEO
By Gwen Moran May 30, 2022 Warning: This piece has spoilers from television shows and movies, including The Office, The Devil Wears Prada, Succession, Severance, Working Girl, blackish, and Office Space. Bad bosses. We’ve all had them. In fact, they’re so common that they’re regularly characters in the movies and television … Continue reading 7 Leadership lessons from Pop Culture’s Worst Bosses
Where Does Your Software Company Go From Here? Vince Dawkins / 26 May 2022 The creation of a hit software is an impressive feat — especially because 21.5% of startups across industries fail within their first year of business, while 30% don’t make it past their second. Creating a well-designed product that’s a hit with users takes a … Continue reading Where Does Your Software Company Go From Here?
Here’s a recap of the marketing news from Google’s annual event, including Automation, Performance Max, YouTube Shorts and more. Greg Finn on May 25, 2022 Here’s everything marketers and advertisers need to know from (May 29, 2022)’s Google Marketing Live 2022. Performance Max upgrades. Google is helping more advertisers try their most automated campaign type, Performance Max. … Continue reading What you need to know from Google Marketing Live
How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban? Kim Davis on May 24, 2022 “Agile marketing transformations are not going well,” admitted Stacey Ackerman, MarTech contributor and agile coach. “We needed something built by marketers, for marketers, in a language that makes sense to marketers.” “Agile,” in … Continue reading Freeing agile marketing from its software development roots
By Marcus Baram May 10, 2022 This article is from Capital & Main, an award-winning publication that reports from California on economic, political, and social issues. After decades of decline in overtime pay, the Biden administration is considering action to sharply expand access in a time of high inflation. This is the first article of … Continue reading How overtime pay went from a labor right to a rarity
