Tag Archives: From

I work a 9-to-5 job from a mountainside van. Here’s how I do it

By Laura Tiensuu   February 20, 2022 After putting the finishing touches on our newly renovated, 2004 Sprinter van, my partner and I set off to see if the “digital nomad” lifestyle was as attainable as the influencers on Instagram make it appear. The short answer? It’s not. But with a supportive employer, preparation, and … Continue reading I work a 9-to-5 job from a mountainside van. Here’s how I do it

Trying to build your brand? Steal secrets from Billie Eilish, Taylor Swift, and the Foo Fighters

By stephen seth   February 18, 2022   The music industry has always lived at the crest of the cultural wave, setting trends and reflecting changing beliefs and desires. So it’s no surprise that brands have long traded on the cultural relevance of musicians, tapping them as creative directors (Rihanna for Puma), ad campaign stars … Continue reading Trying to build your brand? Steal secrets from Billie Eilish, Taylor Swift, and the Foo Fighters

Workers can become alienated from work without this thing

By John Coleman   February 17, 2022 Before the COVID-19 pandemic upended life around the  world, we were living in the most prosperous period in all of human history, and yet people weren’t happier or more fulfilled. Why? A rising collection of data confirm and illuminate the disconnect between prosperity and purpose. An incredibly high … Continue reading Workers can become alienated from work without this thing

How to explain marketing operations at different levels: From children to experts

Starting with a child and finishing with an expert, how to explain what marketing ops is and why it’s important. Darrell Alfonso on February 23, 2022   Marketing operations can be a confusing subject. You will probably get blank stares when explaining marketing operations to someone else, especially if that someone is not in marketing … Continue reading How to explain marketing operations at different levels: From children to experts

No, the customer isn’t always right—How to get the most from your CX data

Brands influence consumer perception through the intentional design and execution of their experiences. Here are four steps to get it right. Material on February 11, 2022 In the customer experience world, memory is a powerful force that shapes consumer-brand relationships. Unfortunately, memory can be misleading.  Thanks to Nobel prize-winning psychologist Daniel Kahneman, we know that … Continue reading No, the customer isn’t always right—How to get the most from your CX data

How email marketers everywhere can learn from privacy success in the UK and EU

US marketers can turn Mail Privacy Protection into a win, according to Validity’s Guy Hanson. Chris Wood on January 25, 2022 Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score … Continue reading How email marketers everywhere can learn from privacy success in the UK and EU

New AR advertising experience from Emodo’s partnership with 8th Wall

Embeddable AR ad types offered to marketers and agencies without additional apps. Chris Wood on January 19, 2022 Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create … Continue reading New AR advertising experience from Emodo’s partnership with 8th Wall