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From capturing leads to generating demand: Breaking down B2B marketing’s pivot

Leads Generation

It’s time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement.  Scott Vaughan on October 28, 2022 B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) … Continue reading From capturing leads to generating demand: Breaking down B2B marketing’s pivot →

5 timeless lessons about innovation from some of the most successful founders

Innovation

  By James Vincent October 19, 2022 Times are tough, headwinds are strong, and uncertainties lie ahead. The economic climate is shifting in real time and will continue to shift in the coming weeks and months. But what hasn’t shifted—and won’t ever—is the need for innovation, and the role that intentional narrative plays in business … Continue reading 5 timeless lessons about innovation from some of the most successful founders →

Ricky Williams explains how he went from NFL player to weed entrepreneur

Entrepreneurship

  By Max Ufberg October 10, 2022 In his 11-year NFL career, Ricky Williams was a Pro Bowl running back, a single-season rushing yards leader, and one of just 31 players in league history to amass 10,000-plus career rushing yards. And before all that, he was a Heisman Trophy winner with the Texas Longhorns.   … Continue reading Ricky Williams explains how he went from NFL player to weed entrepreneur →

Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads

Google Advertisement

Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads by Laurie Sullivan  @lauriesullivan, October 7, 2022 Google now automatically pulls in relevant creative content from a company’s landing page, website, existing ads, and keywords in ad groups to complement the creation of responsive search ads (RSAs). The new setting — which … Continue reading Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads →

FTC wants to protect gig workers from ‘unfair or deceptive’ algorithms

Employee Strikes

Congressional lawmakers try again to secure some benefits for gig workers If passed, independent contractors could qualify for paid holidays and healthcare. A. Khalid @askhalid   Evelyn Hockstein / reuters Senators Mark Warner (D-VA) and Todd Young (R-IN), along with Rep. Susan DelBene (D-WA) introduced a bill today that would create a $20 million pilot … Continue reading FTC wants to protect gig workers from ‘unfair or deceptive’ algorithms →

3 things customers expect from marketers to prove that they’re human

Customer Engagement

Put the human touch back into AI-powered marketing automation by affirming these values. Chris Wood on September 20, 2022 Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch.  There are three main values that … Continue reading 3 things customers expect from marketers to prove that they’re human →

Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors

Marketing Branding

A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes. Kim Davis on September 14, 2022 B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. That’s the main takeaway from the … Continue reading Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors →

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